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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Business Wire

    Score10 out of 10
    N/ABusiness Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.

    $2,595

    for five (5) non-earning releases

    Prowly

    Score10 out of 10
    N/AProwly is an all-in-one platform for people looking to simplify their PR workflow and do powerful communication: find relevant journalists create visual press releases send targeted PR pitches and keep it all in a journalist-friendly online newsroom.

    $478

    per month

    Pricing
    Business WireProwly
    Editions & Modules
    Core
    $2595
    for five (5) non-earnings releases
    Advanced
    $3495
    for five (5) non-earnings releases
    Premium
    $4495
    for five (5) non-earnings releases
    Essential
    $479
    per month
    Professional Bundle
    $649
    per month
    Professional Plus Bundle
    $859
    per month
    Offerings
    Pricing Offerings
    Business WireProwly
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Business WireProwly
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
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    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
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    Score8 out of 10
    Enterprises
    Meltwater
    Score7.6 out of 10
    Meltwater
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Business WireProwly
    Likelihood to Recommend
    8.6
    (8 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Business WireProwly
    Likelihood to Recommend
    Business Wire
    We are highly satisfied with this tool and according to me, it is favorable in all aspects for the people that want to strengthen their links with the Publics either internal or external. It has the capability to manage relations and disseminates information to the business community. But it is not suitable when it comes to reports and its customer service.
    Read full review
    Semrush
    Unlike other workflow management services, Prowly is generally more advanced when it comes to the process of modifying workflows according to the needs of the group, and therefore we recommend using it to work with large teams. This makes it easier to ensure that the right work is being done. Thanks to its editing facilities, it is also useful for press teams.
    Incentivized
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    Pros
    Business Wire
    • Proofing - Business Wire proofs every single release with great precision, and calls you to let you know if they think anything looks like it might be a typo. They are extremely thorough and also check with you about the way you want images or video laid out with the release so that the final presentation is perfect.
    • Customer Service - Business Wire has some of the best customer service I've ever experienced. They are available 24 hours a day, and always have someone manning the phones to answer your questions, proof releases, and make sure your release gets across the wire at the right time.
    • Interface - The Business Wire site is very easy to use, and saves previously used information and images like logos. This is standard for most wire services, but Business Wire does a good job as well.
    • Reach - BW reaches a very wide range of outlets, and its relationships with VentureBeat, Yahoo! and MarketWatch are great. Clients really appreciate seeing their releases in those publications.
    Incentivized
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    Semrush
    • Prowly is a useful service in many areas that focus mostly on working remotely when it comes to groups, allowing to manage the workflow in the human resources area, or the management of these same workflows through manual configuration tools to focus on different departments.
    Incentivized
    Read full review
    Cons
    Business Wire
    • There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
    • The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.
    Incentivized
    Read full review
    Semrush
    • Several of the functions that Prowly allows us to implement regarding public relations do not allow us to properly distribute the information through various channels, as in the case of its integration with some social networks, with which we can not even make mentions, which would be positive to work better in the area of community management.
    Incentivized
    Read full review
    Likelihood to Renew
    Business Wire
    It's the best service we have used. We have tried a competitor and everyone prefers Business Wire.
    Incentivized
    Read full review
    Semrush
    No answers on this topic
    Usability
    Business Wire
    I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.
    Incentivized
    Read full review
    Semrush
    No answers on this topic
    Support Rating
    Business Wire
    The team members are very quick to respond and do their absolute best to help resolve issues quickly. I also like that I can have one of them proofread my press releases before they are distributed. It always helps to have another set of eyes on the content. There have been a few times that they've caught an error that nobody else did so it's worth the extra couple minutes that it takes!
    Incentivized
    Read full review
    Semrush
    No answers on this topic
    Implementation Rating
    Business Wire
    Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.
    Incentivized
    Read full review
    Semrush
    No answers on this topic
    Alternatives Considered
    Business Wire
    I like both services very much, but I prefer the topics, trends, and companies that Business Wire prioritizes. I also like the resources that Business Wire offers such as the tools under the "education" tab. PR Newswire doesn't quite offer the same resources. Overall, I prefer Business Wire over PR Newswire. I have not tried other similar services.
    Incentivized
    Read full review
    Semrush
    No answers on this topic
    Return on Investment
    Business Wire
    • Staying updated on business news in my team's industry
    • Helps my team generate story ideas for our publication, allowing us to do our jobs more efficiently
    Incentivized
    Read full review
    Semrush
    • If ROI is concerned, our group remains satisfied with the current earning capacity, so Prowly could turn out to be one of the software services with more guaranteed monetary benefits at different stages, depending mostly on the type of strategy we want to use to work with and the plan we choose.
    Incentivized
    Read full review
    ScreenShots

    Prowly Screenshots

    Screenshot of Build an interactive online newsroomScreenshot of Pitch your content to journalistsScreenshot of Keep all your media contacts organized in a PR CRM