TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BuzzSumo

    Score9.9 out of 10
    N/ABuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

    $159

    per month

    Heepsy

    N/AN/AHeepsy is an influencer marketing platform for brands and agencies. Heepsy gives access to millions of influencers from around the world, plus the tools needed to find the right one for a brand. πŸ”Ž Search for influencers on Instagram, YouTube, TikTok, and Twitch with filters that help find influencers faster. Search by: Location Category Follower count Engagement rate Contact info and social…

    $49

    per month

    Pricing
    BuzzSumoHeepsy
    Editions & Modules
    Content Creation
    $199
    per month
    PR & Comms
    $299
    per month
    Suite
    $499
    per month
    Enterprise
    $999
    per month
    Starter Plan
    $49
    per month
    Business Plan
    $169
    per month
    Gold Plan
    $269
    per month
    Offerings
    Pricing Offerings
    BuzzSumoHeepsy
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Detailsβ€”We created our plans so that everyone can take advantage of influencer marketing, regardless of their budget. The main difference between our plans is the amount of profiles that you can access per month. πŸ‘‰ The Starter Plan includes 500 profiles per month. πŸ‘‰ The Business Plan includes 2,000 profiles per month. πŸ‘‰ The Gold Plan includes 5,000 profiles per month. Each plan also includes slightly different features. For more information, please visit our pricing page. We also invite you to book a demo to review all the plans with a Sales rep who can answer any questions you have. 😊
    More Pricing Information
    Community Pulse
    BuzzSumoHeepsy
    Considered Both Products
    Cision
    No answer on this topic
    Heepsy
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    15 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    18 Answers
    No answers on this topic
    Best Alternatives
    BuzzSumoHeepsy
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    No answers on this topic
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    No answers on this topic
    Enterprises
    Meltwater
    Score7.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BuzzSumoHeepsy
    Likelihood to Recommend
    9.4
    (34 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (7 ratings)
    -
    (0 ratings)
    User Testimonials
    BuzzSumoHeepsy
    Likelihood to Recommend
    Cision
    Pros
    • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
    Cons
    • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
    Incentivized
    Read full review
    Heepsy
    No answers on this topic
    Pros
    Cision
    • Monitors for client PR placements and notifies via email and Slack alerts
    • Helps us research potential journalists writing about the topics relevant to our clients
    • Displays trending web and social content clearly with relevant metrics
    • Allows us to view what's working for our clients' competitors in the media
    Incentivized
    Read full review
    Heepsy
    No answers on this topic
    Cons
    Cision
    • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
    • It could have better backlink data to include more backlinks that each content piece has.
    • One or two more pricing tiers might work.
    Incentivized
    Read full review
    Heepsy
    No answers on this topic
    Usability
    Cision
    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
    Incentivized
    Read full review
    Heepsy
    No answers on this topic
    Support Rating
    Cision
    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
    Incentivized
    Read full review
    Heepsy
    No answers on this topic
    Alternatives Considered
    Cision
    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
    Incentivized
    Read full review
    Heepsy
    No answers on this topic
    Return on Investment
    Cision
    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
    Incentivized
    Read full review
    Heepsy
    No answers on this topic
    ScreenShots

    Heepsy Screenshots

    Screenshot of Heepsy's search engine. We're running an example search for beauty influencers in the United States, with the followers and engagement filters set.Screenshot of An example analytics report for a beauty influencer. This tab shows information about her Instagram publications.Screenshot of An example analytics report for a beauty influencer. This tab shows information about her Instagram audience and follower growth over time.Screenshot of The My Influencers panel on Heepsy lets you create and view your lists of influencers. Compare their stats or download your list as a spreadsheet.