What users are saying about
Top Rated
73 Ratings
8 Ratings
Top Rated
73 Ratings
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Score 8.5 out of 100
8 Ratings
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Score 9.3 out of 100

Attribute Ratings

  • BuzzSumo is rated higher in 1 area: Support Rating
  • IZEA is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.7

BuzzSumo

87%
34 Ratings
9.3

IZEA

93%
6 Ratings

Usability

9.0

BuzzSumo

90%
6 Ratings

IZEA

N/A
0 Ratings

Support Rating

8.4

BuzzSumo

84%
9 Ratings
6.4

IZEA

64%
4 Ratings

Likelihood to Recommend

Cision

Pros
  • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
  • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
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IZEA

I
think IZEA is very well adequate and appropriate for influencer marketing. If
your business requires influencer marketing then this platform can provide you
a lot of leverage and help. But I feel if a company is on a low budget then
this is a good option. On the contrary, if a company or agency has more money
then I would suggest a platform that has a simpler and easier user interface. IZEA
offers a comprehensive self-service SaaS platform that is fully managed and
has hybrid solutions to the world's leading brands and agencies.
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Pros

Cision

  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
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IZEA

  • It definitely helps you search for influencers way faster than any other service.
  • It also is not too expensive compared to other options out there.
  • Customer service team is awesome and always can answer questions.
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Cons

Cision

  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
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IZEA

  • We can't perform multiple type of campaign within a single solution.
  • The user interface is average so this can be improved further to attract users.
  • Influencers pool can be expanded further.
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Pricing Details

BuzzSumo

Starting Price

$99 per month

Editions & Modules

BuzzSumo editions and modules pricing
EditionModules
Pro (5 users)991
Plus (10 users)1792
Large (15 users)2993
Enterprise (30+ users)499+4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

IZEA

Starting Price

Editions & Modules

IZEA editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Usability

    Cision

    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
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    IZEA

    No answers on this topic

    Support Rating

    Cision

    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
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    IZEA

    I don't have much to add here as I haven't needed team support. I do know our access to customer service is limited with the type of account that we have.
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    Alternatives Considered

    Cision

    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
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    IZEA

    It is a better solution than others available in the market. There are some options in the software regarding detailed demographic information which makes you find the most desirable and appropriate influencers [for] your need. Moreover, I am highly satisfied with the interface that IZEA offers us; it is so easy to manage and it is also very trustworthy.
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    Return on Investment

    Cision

    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
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    IZEA

    • IZEA is the best option available for so many things and for identifying appropriate partners for a program.
    • IZEA also helps me in contacting and reaching out to influencers for various projects.
    • It is an affordable platform.
    Read full review

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