Bynder

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bynder
Score 6.2 out of 10
Enterprise companies (1,001+ employees)
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.N/A
Pricing
Bynder
Editions & Modules
Enterprise Brand Portal
$0
User/Storage/Modules/Add-Ons
Offerings
Pricing Offerings
Bynder
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeOptional
Additional DetailsThe cost of Bynder depends on the number of users, amount of storage, and the modules needed.
More Pricing Information
Community Pulse
Bynder
Considered Both Products
Bynder
Chose Bynder
We originally selected WebDAM because we couldn't get thumbnails or search on keywords in Sharepoint but with the new O365, Microsoft added these features and more to the DAM on SharePoint so we actually switched about 5 months ago. WebDAM lacks in reporting and analytics as …
Chose Bynder
WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, …
Chose Bynder
Bynder's interface won us over - it's clean, simple, and so easy to use. We knew our colleagues wouldn't adopt a program that felt clunky or old, so when we saw Bynder's portal, we knew it was the right choice.
Chose Bynder
It is very difficult to go back to a file-based system after Bynder, but they do tend to be cheaper.
Chose Bynder
Once the issue was identified we looked at a damn lot of DAMs. Bynder, Media Valet, Webdam, Canto, Cumulus... I can't even remember them all. But that was the problem. There were too many. When one of our team evaluated Bynder he reported back vis a vis the legacy tools of …
Chose Bynder
For us Bynder was a fairly obvious choice. Not listed above is Image Relay which we also looked at. We knew Dropbox wasn't the answer as we already use that for file management and were looking to find something that made our images/assets searchable. That was key. We also …
Chose Bynder
Widen was more expensive and ultimately Bynder allowed us to grow over time and had an impressive product road map.
Chose Bynder
I wasn't part of the decision making process, so I don't really know. WebDAM does seem like a significantly more mature product than Flight. Not sure about Widen, seems like they are comparable.
Chose Bynder
Shutterstock is another site we use as well eLearning Brothers. We like WebDam better because of the capabilities it has in creating folders for various projects. It makes it easier to identify images you need.
Chose Bynder
In terms of competition, there are a lot of paid and free versions of digital asset management systems. However, what Bynder provides is not just a DAM system or software but also an iOS app and even beyond this. The bynder team provides enterprise infrastructure without any …
Top Pros
Top Cons
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User Ratings
Bynder
Likelihood to Recommend
10.0
(13 ratings)
Usability
10.0
(1 ratings)
Support Rating
10.0
(2 ratings)
User Testimonials
Bynder
Likelihood to Recommend
Bynder
We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
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Pros
Bynder
  • Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
  • Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
  • Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
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Cons
Bynder
  • Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
  • Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
  • Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
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Usability
Bynder
It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win
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Support Rating
Bynder
When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
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Alternatives Considered
Bynder
WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, documents and staff to be the most responsive
Read full review
Return on Investment
Bynder
  • More polished and compelling national marketing pieces due to greater and better use of photos.
  • More polished and compelling regional marketing pieces due to regional staff members ability to access assets directly and select from full bank.
  • Greater efficiency when designing pieces (easy to share assets with external designers).
  • Increased use of marketing assets across regions due to sharability.
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ScreenShots

Bynder Screenshots

Screenshot of Digital Asset Management - Digital asset centralization and management.Screenshot of Bynder's Brand Guidelines - A digital home for brand guidelinesScreenshot of Studio - Automation of digital content creationScreenshot of Asset Workflow - Creative process collaboration