Bynder will get you out of your 'where is it' bind.
November 30, 2018

Bynder will get you out of your 'where is it' bind.

George Gonzalez-Rivas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bynder Brand Portal

We have a small sales/marketing, but after 8 decades of doing business, we have a lot of material. Bynder is a new tool for us -- replacing Box, Dropbox, Evernote, and digging through old files and email attachments. The searching, keyword, tagging, and mostly visible layout are really superior to our legacy methods.

I can't imagine going back.
  • Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
  • Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
  • Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
  • Bynder has multiple levels of metadata to attach to files. That's good. But I would like to have a few 'macro' views, perhaps different dashboards that are pre-sets based on my use case. One could be "Browsing" and another could be "searching for a specific file". That sort of thing.
  • More customization per user. Color, arrangement, etc. Creative types can be soooo picky you know.
  • Saved a lot of time, no question - On individual searches and on developing work habits (aka, just put it in Bynder).
  • Broken down silos. We have a lot of older content on 'shared drives' on the network. Thing is, about half the company (all the new ones) don't really use the network but work on their laptops, often remotely. Creates huge issues where some people are referring to docs that the others can't see. We migrate to Bynder as we go... Probably should have hired a temp or something to just get it done and migrate everything over, but there was concern about providing that level of access. Who knows what evil lurks in some of those decade-old files? :-)
  • We have not done a meaningful ROI. And the tool is not so cheap as to make this question unimportant. But I'm confident that if the ROI calc included anything close to a reasonable estimate of 'time saved x billing rate' it would be a slam-dunk.
Once the issue was identified we looked at a damn lot of DAMs. Bynder, Media Valet, Webdam, Canto, Cumulus... I can't even remember them all. But that was the problem. There were too many. When one of our team evaluated Bynder he reported back vis a vis the legacy tools of Box/DropBox/Evernote... all of which had their adherents within our team and NONE of which came close to matching Bynder.

So, the decision really became "do we switch now to Bynder, which everyone accepts, or do we spend a year thoroughly testing every other tool until we've broken up again into rival camps?" It was easy. If and when Bynder fails we may look again. But everything's going great now, so why open this can of worms?
It's well suited to be your overall repository of content... especially diverse content. It's less useful for content-in-development as the version control is not what it could be for documents that are being collaborated on by multiple people.

But once the thing is done, and you have a final version (at least for now) then Bynder's your best choice.