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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cakemail

    Score6.7 out of 10
    N/ACakeMail is an email marketing platform from the company of the same name in Montreal with users throughout North America and Europe, designed to be simple and elegant. Dedicated to small businesses and non-technical users, CakeMail's emphasis is the core features of list management, email design (templates), and basic behavior tracking for a modest price. A free trial is available for up to 30 days and 500 sends, after which Cakemail is available starting at $8 per month.N/A

    Conversica

    Score4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Conversica provides lead management software for marketing, inside sales and sales groups.

    $1,499

    per installation

    Pricing
    CakemailConversica
    Editions & Modules
    No answers on this topic
    Starter Edition
    $1,499
    per installation
    Offerings
    Pricing Offerings
    CakemailConversica
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.
    More Pricing Information
    Features
    CakemailConversica
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cakemail and Conversica
    Feature
    Cakemail
    8.6
    3 Ratings
    7% above category average
    Conversica
    -
    Ratings
    WYSIWYG email editor8.01 Ratings00 Ratings
    Dynamic content9.63 Ratings00 Ratings
    Ability to test dynamic content8.93 Ratings00 Ratings
    Landing pages9.02 Ratings00 Ratings
    A/B testing9.13 Ratings00 Ratings
    Mobile optimization10.02 Ratings00 Ratings
    Email deliverability reporting8.13 Ratings00 Ratings
    List management8.93 Ratings00 Ratings
    Triggered drip sequences6.23 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cakemail and Conversica
    Feature
    Cakemail
    9.1
    3 Ratings
    18% above category average
    Conversica
    -
    Ratings
    Dashboards8.73 Ratings00 Ratings
    Standard reports8.73 Ratings00 Ratings
    Custom reports10.02 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Cakemail and Conversica
    Feature
    Cakemail
    9.3
    2 Ratings
    13% above category average
    Conversica
    -
    Ratings
    URL Validation9.02 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools8.42 Ratings00 Ratings
    Spelling and Grammar Check10.02 Ratings00 Ratings
    Email Previews8.01 Ratings00 Ratings
    Best Alternatives
    CakemailConversica
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Piper the AI SDR by Qualified
    Score8.9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CakemailConversica
    Likelihood to Recommend
    8.6
    (3 ratings)
    9.3
    (95 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.5
    (6 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.9
    (73 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.1
    (49 ratings)
    User Testimonials
    CakemailConversica
    Likelihood to Recommend
    Cakemail
    Sometimes creativity is lacking in me and that is where Cakemail comes in and saves the day. I am glad that I can receive creative help from this awesome brand. The pricing is very affordable, in my opinion. It makes this platform a no-brainer!
    Incentivized
    Read full review
    Conversica
    Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
    Incentivized
    Read full review
    Pros
    Cakemail
    • Their templates are easy to use and visually appealing
    • Visibility into our contact information is great
    Read full review
    Conversica
    • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
    • Conversica is also useful in weeding out leads that are not strong.
    • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
    Incentivized
    Read full review
    Cons
    Cakemail
    • An external package – like PHP support – Cake's component doesn't have that.
    • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
    • There's always room for improvement – but what Cakemail does well, it does very, very well.
    Incentivized
    Read full review
    Conversica
    • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
    • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
    • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
    Incentivized
    Read full review
    Likelihood to Renew
    Cakemail
    No answers on this topic
    Conversica
    Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
    Read full review
    Usability
    Cakemail
    No answers on this topic
    Conversica
    Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
    Incentivized
    Read full review
    Support Rating
    Cakemail
    No answers on this topic
    Conversica
    Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
    Incentivized
    Read full review
    Implementation Rating
    Cakemail
    No answers on this topic
    Conversica
    The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
    Incentivized
    Read full review
    Alternatives Considered
    Cakemail
    I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you
    Incentivized
    Read full review
    Conversica
    I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
    Incentivized
    Read full review
    Return on Investment
    Cakemail
    • Easily track the success of your email campaigns
    Read full review
    Conversica
    • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
    • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
    Incentivized
    Read full review
    ScreenShots

    Conversica Screenshots

    Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources