TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cakemail

    Score6.7 out of 10
    N/ACakeMail is an email marketing platform from the company of the same name in Montreal with users throughout North America and Europe, designed to be simple and elegant. Dedicated to small businesses and non-technical users, CakeMail's emphasis is the core features of list management, email design (templates), and basic behavior tracking for a modest price. A free trial is available for up to 30 days and 500 sends, after which Cakemail is available starting at $8 per month.N/A

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    Pricing
    Cakemailemfluence Marketing Platform
    Editions & Modules
    No answers on this topic
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    Offerings
    Pricing Offerings
    Cakemailemfluence Marketing Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$3,100 one-time fee per installation
    Additional Details—The emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
    More Pricing Information
    Features
    Cakemailemfluence Marketing Platform
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cakemail and emfluence Marketing Platform
    Feature
    Cakemail
    8.6
    3 Ratings
    7% above category average
    emfluence Marketing Platform
    8.4
    6 Ratings
    8% above category average
    WYSIWYG email editor8.01 Ratings9.16 Ratings
    Dynamic content9.63 Ratings8.66 Ratings
    Ability to test dynamic content8.93 Ratings8.26 Ratings
    Landing pages9.02 Ratings8.24 Ratings
    A/B testing9.13 Ratings8.25 Ratings
    Mobile optimization10.02 Ratings7.75 Ratings
    Email deliverability reporting8.13 Ratings9.16 Ratings
    List management8.93 Ratings8.26 Ratings
    Triggered drip sequences6.23 Ratings8.24 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cakemail and emfluence Marketing Platform
    Feature
    Cakemail
    9.1
    3 Ratings
    18% above category average
    emfluence Marketing Platform
    6.7
    6 Ratings
    11% below category average
    Dashboards8.73 Ratings9.16 Ratings
    Standard reports8.73 Ratings7.26 Ratings
    Custom reports10.02 Ratings3.76 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Cakemail and emfluence Marketing Platform
    Feature
    Cakemail
    9.3
    2 Ratings
    13% above category average
    emfluence Marketing Platform
    -
    Ratings
    URL Validation9.02 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools8.42 Ratings00 Ratings
    Spelling and Grammar Check10.02 Ratings00 Ratings
    Email Previews8.01 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Cakemail and emfluence Marketing Platform
    Feature
    Cakemail
    -
    Ratings
    emfluence Marketing Platform
    8.1
    5 Ratings
    2% above category average
    Lead nurturing automation00 Ratings9.15 Ratings
    Lead scoring and grading00 Ratings7.74 Ratings
    Data quality management00 Ratings8.24 Ratings
    Automated sales alerts and tasks00 Ratings7.33 Ratings
    Campaign Management
    Comparison of Campaign Management features of Cakemail and emfluence Marketing Platform
    Feature
    Cakemail
    -
    Ratings
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Calendaring00 Ratings8.23 Ratings
    Event/webinar marketing00 Ratings8.63 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Cakemail and emfluence Marketing Platform
    Feature
    Cakemail
    -
    Ratings
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Social sharing and campaigns00 Ratings8.23 Ratings
    Social profile integration00 Ratings8.63 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Cakemail and emfluence Marketing Platform
    Feature
    Cakemail
    -
    Ratings
    emfluence Marketing Platform
    8.2
    5 Ratings
    7% above category average
    API00 Ratings8.63 Ratings
    Role-based workflow & approvals00 Ratings8.63 Ratings
    Customizability00 Ratings8.25 Ratings
    Integration with Salesforce.com00 Ratings7.22 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.22 Ratings
    Best Alternatives
    Cakemailemfluence Marketing Platform
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cakemailemfluence Marketing Platform
    Likelihood to Recommend
    8.6
    (3 ratings)
    9.1
    (6 ratings)
    User Testimonials
    Cakemailemfluence Marketing Platform
    Likelihood to Recommend
    Cakemail
    Sometimes creativity is lacking in me and that is where Cakemail comes in and saves the day. I am glad that I can receive creative help from this awesome brand. The pricing is very affordable, in my opinion. It makes this platform a no-brainer!
    Incentivized
    Read full review
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Pros
    Cakemail
    • Their templates are easy to use and visually appealing
    • Visibility into our contact information is great
    Read full review
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Cons
    Cakemail
    • An external package – like PHP support – Cake's component doesn't have that.
    • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
    • There's always room for improvement – but what Cakemail does well, it does very, very well.
    Incentivized
    Read full review
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Alternatives Considered
    Cakemail
    I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you
    Incentivized
    Read full review
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Return on Investment
    Cakemail
    • Easily track the success of your email campaigns
    Read full review
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.