Cakemail vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cakemail
Score 7.3 out of 10
N/A
CakeMail is an email marketing platform from the company of the same name in Montreal with users throughout North America and Europe, designed to be simple and elegant. Dedicated to small businesses and non-technical users, CakeMail's emphasis is the core features of list management, email design (templates), and basic behavior tracking for a modest price. A free trial is available for up to 30 days and 500 sends, after which Cakemail is available starting at $8 per month.N/A
Twilio SendGrid
Score 7.5 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
CakemailTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
CakemailTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
CakemailTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cakemail
8.6
3 Ratings
6% above category average
Twilio SendGrid
7.7
46 Ratings
5% below category average
WYSIWYG email editor8.01 Ratings7.733 Ratings
Dynamic content9.53 Ratings7.936 Ratings
Ability to test dynamic content8.93 Ratings8.034 Ratings
Landing pages9.02 Ratings7.522 Ratings
A/B testing9.13 Ratings8.526 Ratings
Mobile optimization10.02 Ratings9.034 Ratings
Email deliverability reporting8.13 Ratings7.546 Ratings
List management8.93 Ratings5.940 Ratings
Triggered drip sequences6.33 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cakemail
9.1
3 Ratings
16% above category average
Twilio SendGrid
8.0
46 Ratings
3% above category average
Dashboards8.63 Ratings8.544 Ratings
Standard reports8.63 Ratings8.544 Ratings
Custom reports10.02 Ratings7.028 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Cakemail
9.4
2 Ratings
10% above category average
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation9.02 Ratings9.38 Ratings
Link Tracking10.01 Ratings9.08 Ratings
Image Validation10.01 Ratings9.07 Ratings
Inbox Display10.01 Ratings9.38 Ratings
Email Accessibility Tools8.52 Ratings9.08 Ratings
Spelling and Grammar Check10.02 Ratings8.66 Ratings
Email Previews8.01 Ratings9.08 Ratings
Spam Testing00 Ratings9.38 Ratings
Best Alternatives
CakemailTwilio SendGrid
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CakemailTwilio SendGrid
Likelihood to Recommend
8.5
(3 ratings)
5.5
(57 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
1.0
(4 ratings)
Support Rating
-
(0 ratings)
3.0
(9 ratings)
User Testimonials
CakemailTwilio SendGrid
Likelihood to Recommend
Cakemail
Sometimes creativity is lacking in me and that is where Cakemail comes in and saves the day. I am glad that I can receive creative help from this awesome brand. The pricing is very affordable, in my opinion. It makes this platform a no-brainer!
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Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
Cakemail
  • Their templates are easy to use and visually appealing
  • Visibility into our contact information is great
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
Cakemail
  • An external package – like PHP support – Cake's component doesn't have that.
  • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
  • There's always room for improvement – but what Cakemail does well, it does very, very well.
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Usability
Cakemail
No answers on this topic
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
Cakemail
No answers on this topic
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Cakemail
I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Cakemail
  • Easily track the success of your email campaigns
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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