Campaign Monitor by Marigold vs. SMSAPI

Campaign Monitor by Marigold is great at both scaling up as you grow (i.e. for a startup or if you're starting fresh on building a subscriber list) and providing more than just basic templates and tooling. We vetted across a lot of different options to account for where we were starting and where we hope to grow into with our opt-in email marketing, and Campaign Monitor stood out.

Incentivized

We use SMSAPI in our client's projects. Mainly it is useful for sending urgent notifications ex. Action required from the user. Moreover, its use as remarketing channel for registered users that not decided to purchase or as promotional offers with additional items on sale or discounts.

Incentivized

• Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
• The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
• I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
• The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.

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• Easy integration with API.
• Two main methods of showing sender in inbox.
• Sending SMS from application.

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• I'd prefer a central contact list with tags, rather than multiple lists. I can have one person on 5 lists and that counts as 5 subscribers.
• While the email builder is very good, I'd prefer more customisation options.
• Updates they make are good, but are perhaps a little slow.
• I'd like better mobile compatibility. I get that might not be possible for the email builder (although aiming for that would be great) but for lists, reports etc there's no reason that shouldn't be mobile-compatible or have a mobile app.

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• Everything is ok.

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It flexes with us both because of the tiered pricing, and due to the comprehensive tools available. We're able to go from one newsletter to many, and few automations to many very easily while not paying for a Cadillac when what we need is a sturdy crossover.

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It's a very user friendly tool and a highly intuitive interface. It's really clearly thought out, so from a users perspective it feels very simple. By comparison, we've also used Mailchimp, and when comparing one to the other, the Mailchimp dashboard is far less logical and intuitive.

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There have only been a couple of instances where it's been down and this has typically been middle of the night type situations that were planned downtime so they could work on maintenance. They provide notice well ahead of these instances. I've never noticed a surprise outage.

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I have noticed no slow page loads within the design interface or reports. It's all quick, even with list uploads which are notorious for being clunky in other systems. It's all been quick and easy for us.

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We haven't had to use support yet.

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The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.

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We use SMSAPI because we have recommendations from trusted sources about this solution. As for now, everything is great. It works as supposed and fulfills all requirements.

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It is so easy to use, and the things you'd want to have as you scale and get to a more complex email marketing approach are all there. From automations to lots of mobile responsive templates, it's easy to set up what you need and then customize for your brand.

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I did not use the professional services

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• Private-label reports that are visually appealing and easy for clients to understand
• The 'Worldview' map feature is a MAJOR setting point and hit with clients, as they can watch a realtime map of their emails being opened in specific locations across the world, and instantly see when a recipient clicks a link in their email.

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• Boost CTR & sales.
• Helps with abandoned baskets.
• Improves UX and engagement.

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