Campaign Monitor by Marigold - the better email broadcast service
December 27, 2024

Campaign Monitor by Marigold - the better email broadcast service

Jon McQuillan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Overall Satisfaction with Campaign Monitor by Marigold

Campaign Monitor by Marigold is our go-to mailing software. We use it for client email campaigns and for our own in-house email broadcast requirements. It enables us and our clients to send and track bulk emails, reporting open rates, clicks and allowing us to automate onward email journeys. It also allows us to send transactional emails from verified domains. Additionally, it has a really user friendly design interface, which allows us to create on brand and impactful emails quickly.

Pros

  • Email broadcast
  • User support
  • Design interface

Cons

  • Reporting though this is hard to achieve these days
  • Integrations with CRM's
  • We receive partner commissions on client accounts and campaigns
  • We save a lot of time / money on testing across multiple mail clients as (if you use the design editor) it's already been done
It's a very user friendly tool and a highly intuitive interface. It's really clearly thought out, so from a users perspective it feels very simple. By comparison, we've also used Mailchimp, and when comparing one to the other, the Mailchimp dashboard is far less logical and intuitive.
Campaign Monitor by Marigold is better, as it has a cleaner more coherent interface. It also offers agency partner commission program with flexible pricing. Any time we've called upon Campaign Monitor support for any technical challenges we've faced, the team have always been insightful and knowledgeable and really quick to respond.

Do you think Campaign Monitor by Marigold delivers good value for the price?

Yes

Are you happy with Campaign Monitor by Marigold's feature set?

Yes

Did Campaign Monitor by Marigold live up to sales and marketing promises?

Yes

Did implementation of Campaign Monitor by Marigold go as expected?

Yes

Would you buy Campaign Monitor by Marigold again?

Yes

For general marketing emails and transactional emails it's very well suited. It's less well suited to situations where you might want to use it as an RSVP. We did this recently with option to click yes I can attend, no I can't attend and a lot of the mails were opened by (antispam) bots and as such all links were clicked, making it hard for us to confirm who had and hadn't responded.

Campaign Monitor by Marigold Feature Ratings

Email & Online Marketing
8.8
WYSIWYG email editor
10
Dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
List management
9
Triggered drip sequences
9
Reporting & Analytics
10.0
Dashboards
10
Standard reports
10
Pre-Send Testing
7.3
URL Validation
10
Link Tracking
6
Spam Testing
6

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