Canva vs. Powtoon

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canva
Score 9.1 out of 10
N/A
Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).
$12.95
per month
Powtoon
Score 8.6 out of 10
N/A
Powtoon is an online video creation platform for making engaging short videos and presentations, from the company of the same name in London.
$89
per month
Pricing
CanvaPowtoon
Editions & Modules
Pro
$12.95
per month
Enterprise
$30.00
Per Month Per User
Pro
$89
per month
Pro+
$197.00
per month
Offerings
Pricing Offerings
CanvaPowtoon
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
CanvaPowtoon
Small Businesses
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.7 out of 10
Canva
Canva
Score 9.1 out of 10
Medium-sized Companies
GIMP
GIMP
Score 9.4 out of 10
Mentimeter
Mentimeter
Score 9.0 out of 10
Enterprises
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.7 out of 10
Mentimeter
Mentimeter
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CanvaPowtoon
Likelihood to Recommend
8.8
(172 ratings)
7.0
(12 ratings)
Likelihood to Renew
8.0
(7 ratings)
-
(0 ratings)
Usability
9.2
(12 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
6.9
(15 ratings)
8.7
(3 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CanvaPowtoon
Likelihood to Recommend
Canva
I would say that Canva is best suited for beginner and Novice level applications. If you're an experienced designer, there's definitely no point in using Canva as it's developed for designers entering the field. OR, if you want to experience that flexibility while you designing and let the creativity flow, You shouldn't consider Canva as your Choice. If you feel like delivering quick and not spend your time on deciding on 'How to Design', then you should go for Canva.
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Powtoon
Powtoon is a very capable suite of tools that help a developer create training videos that look way better than they should. I've used it to create fun, attention-getting commercials for new topics, I've used it to enhance what would otherwise be boring step-by-step tutorials, and I've used it to create all manner of "Explainer videos" for all kinds of topics - this is where it EXCELS! In my opinion, its biggest limitations are limits on imported video (max of 90 seconds), which mean that you have to do a lot of extra work to break up and import anything of substantive length. And because it presents your personal library of imported images and audio ONLY sequentially, it's VERY LIMITED in the re-usability of those assets - it's way faster to just import a new instance of an image and audio than to try to find it in your library.
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Pros
Canva
  • Provides readily accessible approved fonts and colors for our university publications.
  • A great selection of templates to select from.
  • Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
  • The ability to share your design with others at the university.
  • The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
  • Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.
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Powtoon
  • Powtoon is very easy to use; no previous experience is needed.
  • It has a lot of features (images, backgrounds, videos, sounds, etc.)
  • It automatically saves your work
  • After you have created your video, you can download it to your computer in different resolutions
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Cons
Canva
  • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
  • Pre-grouping sections of templates can be a hassle to figure out
  • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
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Powtoon
  • Comparing it to Vyond, it is more time consuming to make videos. The timeline could be easier to understand.
  • They recently started upcharging to use some scenes. This has made updating some of my videos challenging as the scenes that were included as part of my plan are now an upgrade to use.
  • They don't have a voice over option. I have actually taken some of the videos out of the platform over to Vyond to add voiceover.
  • Some items they have introduced, like turning a powerpoint into a video really don't work.
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Likelihood to Renew
Canva
The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
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Powtoon
No answers on this topic
Usability
Canva
It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
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Powtoon
No answers on this topic
Reliability and Availability
Canva
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
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Powtoon
No answers on this topic
Performance
Canva
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
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Powtoon
No answers on this topic
Support Rating
Canva
Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
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Powtoon
I have never needed the support feature. As I mentioned, everything was intuitive to me however I have taught myself Adobe, Final Cut and iMovie so most of these programs became intuitive.
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Implementation Rating
Canva
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
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Powtoon
No answers on this topic
Alternatives Considered
Canva
Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want
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Powtoon
Powtoon has the advantage over traditional video editing software in terms of the library of characters and elements that can be easily dragged and dropped onto the canvas. Powtoon is easier to use and has a more intuitive user interface than Vyond.
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Scalability
Canva
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
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Powtoon
No answers on this topic
Return on Investment
Canva
  • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
  • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
  • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
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Powtoon
  • We don't have to spend money on traveling to a location to do an actual live shoot.
  • I'm spending less time on hand animating videos.
  • We used these to create teaser videos for our professional development offerings. I believe because of the captivating graphics, we had a lot more people driven to our site.
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ScreenShots