Canva vs. Snagit

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canva
Score 9.1 out of 10
N/A
Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).
$12.95
per month
Snagit
Score 9.4 out of 10
N/A
Snagit is screen capture and recording software from TechSmith, that lets users capture the screen and camera, add additional context, and share images, GIFs, or videos across preferred platforms.
$39
per year per user
Pricing
CanvaSnagit
Editions & Modules
Pro
$12.95
per month
Enterprise
$30.00
Per Month Per User
No answers on this topic
Offerings
Pricing Offerings
CanvaSnagit
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOne-time license cost One license per user - install on 2 machines, for work and home use Compatible with Windows and MacOS Optional Maintenance renewal - first year included FREE Upgrade to the next version Phone, chat and email support Access to Snagit Certification with 20+ exclusive how-to videos Enhanced Screencast integration to share content, plus the newest starter Assets for Snagit
More Pricing Information
Community Pulse
CanvaSnagit
Considered Both Products
Canva
Chose Canva
Well, Canva is not as advanced as the Adobe products, but for what I need it to do, it is amazing.
Snagit
Chose Snagit
Snagit can be a bit more expensive than some of the opensource options (some of which are free and effective), but I think its value comes from the fact that no matter your level of tech-savviness, Snagit remains an out of the box solution that is ready to go on Day 1. That, …
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User Ratings
CanvaSnagit
Likelihood to Recommend
9.2
(173 ratings)
8.8
(97 ratings)
Likelihood to Renew
8.0
(7 ratings)
9.4
(2 ratings)
Usability
10.0
(13 ratings)
7.5
(4 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
6.9
(15 ratings)
9.0
(14 ratings)
Implementation Rating
10.0
(2 ratings)
10.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CanvaSnagit
Likelihood to Recommend
Canva
I would say that Canva is best suited for beginner and Novice level applications. If you're an experienced designer, there's definitely no point in using Canva as it's developed for designers entering the field. OR, if you want to experience that flexibility while you designing and let the creativity flow, You shouldn't consider Canva as your Choice. If you feel like delivering quick and not spend your time on deciding on 'How to Design', then you should go for Canva.
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TechSmith
Let's say you are on a webinar or online meeting and want to take several screen shots of what is on the screen and save all of them. Rather than opening Windows snipping tool (or other free products) and needing to save each one as fast as you can, SnagIt saves all of them and you can go back and delete the ones you don't want. Capture the entire screen quickly or do a region for only a portion of the screen. Very handy. SnagIt also provides easy ways to add your edits to the screen shot in a professional way. Rather than trying to "hand draw" a circle around the item you want to bring attention to, you can use professional tools for circles and rectangles to highlight a specific area for someone to see right away when looking at this screen shot
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Pros
Canva
  • Provides readily accessible approved fonts and colors for our university publications.
  • A great selection of templates to select from.
  • Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
  • The ability to share your design with others at the university.
  • The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
  • Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.
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TechSmith
  • Being able to take screen captures quickly and with just a keystroke is a prime feature. I took several screenshots just yesterday to show folks, which saved me from taking the time to meet with [...] everyone.
  • Obviously recording and sharing video is Snagit's strength. It does this as well as any product I have used. It is not an editor but there are a lot of capture features that cover just about any situation.
  • One great feature that Snagit has is the ability to pull text from a capture. We don't use this a lot but when it is needed it is a huge time saver.
  • The settings and tools within Snagit are intuitive and easy to find.
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Cons
Canva
  • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
  • Pre-grouping sections of templates can be a hassle to figure out
  • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
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TechSmith
  • Image merge - I wish there was an easier way to merge two images in one.
  • Scrolling capture - even though this is one thing I love, sometimes the text gets wonky when I use this feature.
  • The shortcut - this feature feels super unnecessary. And it can be annoying when every time I move my mouse to the right of the screen it pops up.
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Likelihood to Renew
Canva
The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
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TechSmith
I think that the tool is excellent for what it is being used for. I particuarly like the ability to capture content from the screen whilst using the scroll wheel on my mouse. It is very annoying when your try to capture something with grab and you can't scroll which leads to multiple images
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Usability
Canva
It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
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TechSmith
It's button centric for easy access to every feature. Everything allows undo! It works like any other standard Windows application. Everyone can be a professional without having to select every feature yourself by using the built in styles with just one click of a button in most cases. Every button is clearly labeled too.
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Reliability and Availability
Canva
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
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TechSmith
No answers on this topic
Performance
Canva
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
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TechSmith
No answers on this topic
Support Rating
Canva
Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
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TechSmith
I've actually never had to contact support as the tool is easy to use. One aspect is that they upgrade and send email notifications of the upgrades. They don't charge extra for upgrades and their enhancements fall in line with the way we use the tool. We haven't had to submit any upgrade requests as the tool already does what we need it to do.
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Implementation Rating
Canva
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
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TechSmith
It's a simple next next finish install. The SnagIt Library in the user profile should probably be backed up to make sure they have access to their old screen captures. We frequently will go back to previous captures and add context bubbles etc. when software changes to show the "old" vs "new". Also, go to SnagIt's website and download the additional Stamp Sets for the user. These are terrific. I wish there was one download to get them all, but you have to download and install them one set at a time. It's worth it - especially for training how-to's.
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Alternatives Considered
Canva
Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want
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TechSmith
PhotoShop is of course a very powerful image editing tool. But, the learning curve is steep and all the tools and settings aren't necessary for our needs. Snagit is a streamlined solution for capturing videos, creating gifs, and editing images. (It also supports capturing screenshots, including scrolling/panoramic ones, but we use a different tool). Snagit's ability to capture images + videos and immediately open the editor to edit those images or videos makes the entire process faster, simpler, and easier. We've raised the possibility as a team of switching to PhotoShop, but for now I prefer using Snagit for our needs.
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Scalability
Canva
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
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TechSmith
No answers on this topic
Return on Investment
Canva
  • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
  • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
  • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
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TechSmith
  • Snagit isn't a very expensive product in general so it has been a huge ROI for us
  • It saves me countless amounts of time each day
  • I'm able to share instructions much easier and allows for more time spent on other tasks
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ScreenShots