Celtra vs. Meta Business Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Celtra
Score 6.1 out of 10
N/A
Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.N/A
Meta Business Suite
Score 8.2 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.N/A
Pricing
CeltraMeta Business Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CeltraMeta Business Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
CeltraMeta Business Suite
Small Businesses
monday marketer
monday marketer
Score 8.7 out of 10
Conte.ai
Conte.ai
Score 1.7 out of 10
Medium-sized Companies
monday marketer
monday marketer
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CeltraMeta Business Suite
Likelihood to Recommend
10.0
(2 ratings)
6.6
(92 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(6 ratings)
Usability
-
(0 ratings)
10.0
(3 ratings)
Support Rating
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
CeltraMeta Business Suite
Likelihood to Recommend
Celtra
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
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Meta Platforms Inc
Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.
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Pros
Celtra
  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
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Meta Platforms Inc
  • Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
  • They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
  • Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
  • Gives you placements and different ad types so you can get the most out of it.
  • Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
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Cons
Celtra
  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
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Meta Platforms Inc
  • The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
  • Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
  • The constant emails from their sales team to "help you improve" your results are a little much.
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Likelihood to Renew
Celtra
No answers on this topic
Meta Platforms Inc
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
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Usability
Celtra
No answers on this topic
Meta Platforms Inc
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
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Support Rating
Celtra
No answers on this topic
Meta Platforms Inc
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
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Implementation Rating
Celtra
No answers on this topic
Meta Platforms Inc
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
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Alternatives Considered
Celtra
Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
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Meta Platforms Inc
Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.
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Return on Investment
Celtra
  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
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Meta Platforms Inc
  • I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
  • The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
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