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Facebook for Business is fantastic for agencies ... after it's set up for each page
May 09, 2016

Facebook for Business is fantastic for agencies ... after it's set up for each page

Zach Bowers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

In my current role I use Facebook for Business to manage page notifications and ads for three pages currently. In previous roles I used Facebook for Business for the same purposes for 20+ pages.
  • Consolidates page management.
  • Allows for billing profiles to cover multiple ad manager accounts.
  • Manage a large amount of different businesses and needs from one place.
  • Setup is a slog. Especially when attempting to explain it to clients.
  • The documentation is hit or miss. Often times it's difficult to find an answer to specific questions. The forums aren't active enough to provide enough answers.
  • Navigating to the specific page you need takes some getting used to. It's easy if you know, but confusing if you don't.
  • Facebook's ad targeting is incredible. Perhaps second to Google, but not by much. I've generated fantastic ROI with every client who has used Facebook Ads.
  • Business Manager has been a revelation for agencies. One account to manage a large amount of clients is critical.
  • For the basic social media manager it can be cumbersome to access page notifications and messages via Business Manager instead of through the page.
There aren't really any "competitors" to Facebook for Business because it's used to manage Facebook pages. However Twitter, Pinterest and Snapchat lag far behind Facebook for agencies managing multiple pages. Each of those social media platforms require shared login information and switching between accounts. Otherwise, [there is] a third party tool like Hootsuite. Because of this, Facebook for Business is a head above the other social media tools.
Facebook for Business is a necessary tool for agencies. Not only because each regular account is allowed a limited number of ad accounts, but also because it's maddening to log into and out of several accounts. Managing Facebook ads within the business manager, especially for clients, is far easier than continuously switching between accounts.

Using Facebook for Business

2 - Marketing
2 - There's two primary types of people who will use Facebook for Business: Social Media Managers and Digital Marketers.
  • Manage multiple ad accounts and Facebook pages in one area
  • Use one billing method for multiple accounts
  • Access ads, pages, billing, audiences and more from one area
  • Management of Instagram accounts would be huge. Especially if we could schedule Instagram posts.
It's extremely useful for me so I'll continue to use it.

Facebook for Business Implementation

Overall, it's a hassle. Implementation is by far the most annoying part of Facebook for Business. The system would operate smoothly if any account were allowed to invite a page to Business Manager account. Then we could simply ask them to input simple details like billing information and additional user accounts.
  • Implemented in-house
Yes - As an agency we often need our clients to set up their Business Manager and then add our account as an admin. Sounds simple, but it requires a number of steps. I have yet to see a client succeed at it. What we do instead is ask the client to temporarily change their Facebook login, give us access then we set it up. This is cumbersome. It's even more troublesome when you consider that the account is started with a personal Facebook account. That's something clients are not comfortable sharing.
  • Requiring the client to set up for themselves and add us as a user
  • Getting clients to enter billing information
  • Needing access to the client's personal Facebook in order to set up the account properly

Facebook for Business Support

I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
ProsCons
Good followup
Knowledgeable team
Problems get solved
Not kept informed
Difficult to get immediate help
Need to explain problems multiple times