Meta still a great option.
April 24, 2025

Meta still a great option.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Suite

We use Meta Business Suite to generate leads for our clients and for our business. The problem this product addresses is generating affordable, high-value B2B leads and expanding the reach of our brand and our clients' brands, thereby targeting a large pool of people using Meta Business Suite's targeting options.

Pros

  • ADS building.
  • Budget tracking.
  • General ADS performance.

Cons

  • Attribution Metrics.
  • UX of Meta Business Suite.
  • Speed of Business Suite.
  • Has generated cost effective leads.
  • Has generated clients cost effective leads.
  • A large number of leads need to be processed to uncover ROI.
Meta Business Suite is a crucial component of our agency's B2B paid media offering, enabling us to generate low-cost leads for both our agency and our clients. The primary issue is lead attribution, stemming from Meta's tracking issues, and ensuring the generated leads are of high enough quality, given the broad targeting Meta offers (which is not always ideal for B2B companies).
Meta Business Suite is a good paid media option that offers several features for building ad campaigns, which other paid media channels lack. The usability is generally good, but it probably isn't quite as intuitive as Google, as a comparison. LinkedIn is behind all of these platforms, as its ad features are not as advanced. Overall, Meta is highly ranked.

Do you think Meta Business Suite delivers good value for the price?

Yes

Are you happy with Meta Business Suite's feature set?

Yes

Did Meta Business Suite live up to sales and marketing promises?

Yes

Did implementation of Meta Business Suite go as expected?

Yes

Would you buy Meta Business Suite again?

Yes

Meta Business Suite has been highly effective in exposing our brand and our clients' brands to a large audience. It is also one of the most cost-effective ad platforms for B2B marketing campaigns. The issue is filtering out low-quality leads from a B2B lead generation process, as you often receive as many poor-quality leads as high-quality ones.

Meta Business Suite Feature Ratings

8.0
Broad channel coverage
8
6.5
Content planning and scheduling
6
Audience targeting
7
6.0
Customer interaction histories
6
Bulk actions
6
6.5
Lead generation
7
Content marketing
6
Paid media management
7
Campaigns and promotions
6
7.0
Facebook
7
Instagram
7
6.7
Campaign success analytics
7
Real-time tracking
6
Competitor analysis
7
7.0
Role-based user permissions & privileges
7
Mobile access
7

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