Celtra vs. Sizmek Ad Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Celtra
Score 6.0 out of 10
N/A
Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.N/A
Sizmek Ad Suite
Score 9.9 out of 10
N/A
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.N/A
Pricing
CeltraSizmek Ad Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CeltraSizmek Ad Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
CeltraSizmek Ad Suite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Celtra
-
Ratings
Sizmek Ad Suite
4.4
5 Ratings
51% below category average
Data Transfer00 Ratings7.74 Ratings
DSP integration00 Ratings1.05 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Celtra
-
Ratings
Sizmek Ad Suite
7.0
9 Ratings
11% below category average
Ad campaign creation00 Ratings8.09 Ratings
Ad deployment00 Ratings7.09 Ratings
Display advertising00 Ratings8.09 Ratings
Ad display and retargeting segmentation00 Ratings6.54 Ratings
Sequence targeting00 Ratings5.73 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Celtra
-
Ratings
Sizmek Ad Suite
7.8
9 Ratings
1% above category average
Ad dashboards00 Ratings6.09 Ratings
Ad performance reports00 Ratings7.09 Ratings
Ad conversion tracking00 Ratings8.09 Ratings
Ad attribution reporting00 Ratings9.09 Ratings
Cross-channel ad management00 Ratings8.98 Ratings
Ad forecasting and optimization00 Ratings8.06 Ratings
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User Ratings
CeltraSizmek Ad Suite
Likelihood to Recommend
10.0
(2 ratings)
8.0
(9 ratings)
User Testimonials
CeltraSizmek Ad Suite
Likelihood to Recommend
Celtra
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
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Amazon AWS
I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
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Pros
Celtra
  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
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Amazon AWS
  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
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Cons
Celtra
  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
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Amazon AWS
  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
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Alternatives Considered
Celtra
Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
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Amazon AWS
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
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Return on Investment
Celtra
  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
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Amazon AWS
  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
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ScreenShots