Chartbeat vs Inspectlet

• Instant insight for newsrooms: What are readers reading, on what platform, how long are they staying?
• Headline testing: Allows us to try multiple versions of the 'sell' for the story to understand what interests different sorts of readers
• Segmentation of audience: Allows us to understand not only where readers come from (search, social, direct, etc.) but also how loyal they are and how long they stay
• Proper engagement time: Too often our industry obsesses on dwell time, but Chartbeat's active engaged time gives us a true sense of how long we really engage people for
• Simple actions: For example, the Chartbeat overlay tells us where people on average leave a story, so it helps us take actions quickly

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• Inspectlet does analysis of sessions really well. We were able to view our funnel and view sessions that completed and dropped-off at various points. Setting up the funnel and doing the analysis was very easy.
• I thought Inspectlet was very easy to integrate. During the integration, I was able to send metadata that allowed for increased flexibility during analysis. I loved that Inspectlet integrated with Segment.io.
• I thought the tool's pricing was positioned well for the features it offered.

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• The service could be broken down to provide page view figures for individual tags on our website metadata
• The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period

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• Be more consistent on recording the sessions
• Create an approved chrome extension that can be used to link session replay ids we gather in our Analytics tool like Adobe to the actual Inspectlet tool
• Lots of times main dashboard doesn't load. Make the tool more bug free.

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• The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
• Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.

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• There is no dollar figure to put as an ROI but the value this tool provides is much much more than the investment.
• To be able to know the site from users perspective is the best ROI anyone can expect

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