Chartbeat vs. Omniconvert Explore

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Chartbeat
Score 8.8 out of 10
N/A
Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.N/A
Omniconvert Explore
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Explore by Omniconvert is a conversion rate optimization platform. It differentiates from other CRO tools in that the vendor takes a democratic approach to product development, where users can help decide the future of their CRO tool. Through software and services, Explore by Omniconvert aims to help global eCommerce companies improve their conversion rates through advanced segmentation algorithms, A/B testing, Web Personalization and Web…
$167
per month
Pricing
ChartbeatOmniconvert Explore
Editions & Modules
No answers on this topic
50 000 tested views
$167
per month
700 000 tested views
$1208
per month
5 000 000 tested views
$4658
per month
Offerings
Pricing Offerings
ChartbeatOmniconvert Explore
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsChartbeat pricing is based on monthly site page views. Discounts are applied to multi-year contracts. The Basic Plan includes the Real-time Dashboard, Historical Dashboard, Heads Up Display, Reports, Big Board, iOS and Android app, and Real-time API endpoints. The Plus Plan includes all of the Basic Plan features, plus ONE of the following Premium features: Headline Testing, Advanced Queries, or Multi-Site View. The Premium Plan includes all of the Basic Plan features, plus ALL Premium features: Headline Testing, Advanced Queries, Multi-Site View, and enterprise-level support and custom trainings.
More Pricing Information
Community Pulse
ChartbeatOmniconvert Explore
Top Pros
Top Cons
Features
ChartbeatOmniconvert Explore
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Chartbeat
7.6
11 Ratings
2% below category average
Omniconvert Explore
-
Ratings
Lead Conversion Tracking6.45 Ratings00 Ratings
Bounce Rate Measurement8.56 Ratings00 Ratings
Device and Browser Reporting7.710 Ratings00 Ratings
Pageview Tracking8.510 Ratings00 Ratings
Event Tracking5.86 Ratings00 Ratings
Reporting in real-time8.910 Ratings00 Ratings
Referral Source Tracking8.310 Ratings00 Ratings
Customizable Dashboards6.88 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Chartbeat
-
Ratings
Omniconvert Explore
8.3
1 Ratings
4% below category average
Split URL testing00 Ratings9.01 Ratings
Multivariate testing00 Ratings5.01 Ratings
Visual / WYSIWYG editor00 Ratings9.01 Ratings
Experiment workflow and approval00 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Chartbeat
-
Ratings
Omniconvert Explore
9.0
1 Ratings
2% above category average
Standard visitor segmentation00 Ratings8.01 Ratings
Website personalization00 Ratings10.01 Ratings
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User Ratings
ChartbeatOmniconvert Explore
Likelihood to Recommend
8.9
(65 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.9
(9 ratings)
-
(0 ratings)
Usability
8.9
(56 ratings)
-
(0 ratings)
Support Rating
8.1
(10 ratings)
10.0
(1 ratings)
User Testimonials
ChartbeatOmniconvert Explore
Likelihood to Recommend
Chartbeat
The main point of benefit is the realtime data. This is vital to our team as we are publishing a lot of content per day, so we have a busy homepage to manage and it's important to know which content is performing well. We also like to get an understanding as quickly as possible - which Chartbeat offers - of where traffic is coming from. Often we will see an example where a page is getting high traffic from Google, for example, and we know that might not need to be placed so prominently on the homepage because the traffic is arriving to us externally anyway. Without that depth of understanding what is performing best and why - updated immediately, unlike in Google Analytics now - our homepage would not be as well optimised for users coming to us direct
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Omniconvert
If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
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Pros
Chartbeat
  • Provides easy at-a-glance look at what people are reading right now
  • Heads-up Display allows you to make sure the homepage is showing the content people want to read
  • Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability
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Omniconvert
  • Conversion optimization.
  • Website personalization.
Read full review
Cons
Chartbeat
  • Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
  • More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
  • Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
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Omniconvert
  • The learning curve could be easier.
  • Improve onboarding.
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Likelihood to Renew
Chartbeat
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
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Omniconvert
No answers on this topic
Usability
Chartbeat
I am able to "set it and forget it," keeping it up on my monitor for either constant checking or just keeping an eye on the numbers during the day. I'm also able to keep track of what times are perfect to post a story and which stories rack up the most traffic.
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Omniconvert
No answers on this topic
Support Rating
Chartbeat
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
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Omniconvert
They have been polite and good about updates.
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Alternatives Considered
Chartbeat
Omnilytics is more robust, detailed, and catered for an intermediate media user, while I think Chartbeat is a more user-friendly and beginner-oriented piece of technology. That being said, there is an impressive amount of lift for Chartbeat, and it's evident that simplicity is the key to using a software daily (which is absolutely the point in the content world).
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Omniconvert
Unless has an easier learning curve but they have different features. Their personalization is similar though.
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Return on Investment
Chartbeat
  • It has helped us save time in report generation and performance analysis.
  • By helping us evaluate our contributors, we're able to get our money's worth.
  • Seeing our numbers on the Big Board fosters healthy competition among brands, motivating us to distribute our stories better.
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Omniconvert
  • Personalization from referral sites has been an improvement to ROI.
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ScreenShots

Chartbeat Screenshots

Screenshot of Big Board: For newsrooms, the leaderboard-style visualization shows the  top stories on the biggest screen.Screenshot of Real-time dashboard: Displays how an audience is connecting with content in the moment – across platforms, channels, and devices.Screenshot of Historical Dashboard: To assess content performance, KPIs, and valuable trends over the long term.Screenshot of Heads Up Display: Shows which homepage articles are the top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page.Screenshot of Video Dashboard: Reveals how video content captures viewer attention.Screenshot of Conversion Dashboard: Track conversion metrics and insights.

Omniconvert Explore Screenshots

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