Cheetah Digital vs. Ensemble Video

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

I'm not sure where Ensemble Video would be less appropriate. We've found it to be very effective for our campus-specific use cases. However, the product is very customizable in how a campus could structure their Ensemble instance to match their organization, and how users may be managed.

• Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
• Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
• Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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• Adapting to user needs. Ensemble Video seems to always be listening to their clients needs and suggestions by implementing effective features in every system update. Communication seems to always indicate that these features are driven by requests that their customers have made to improve the service.
• Client Support - I have an IT/support background and have had to deal with many vendors and external support. Ensemble is easily the most responsive and effective vendor when it comes to support. When needing certain solutions, they have sent code that was in development and not officially released so I could achieve my goals with project videos. Support is always personal, prompt and effective.
• Customization. New templates, video players, account management, and embed options have allowed us to use Ensemble Video in a much more personalized way. Early versions of the service had an "Ensemble feel" but color schemes and logos are now able to be changed for a better organization feel.

• The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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• User management. Some features are unique to the entire deployment (like authentication sources). It would be great if multiple authentication options could be used across different Ensemble institutions.
• Upgrade processes. Though new versions of Ensemble Video are always better, the installation process is very manual and Ensemble Video must be involved directly. Not a weakness, but it would be nice to be able to perform our own upgrades/patches when needed.

As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.

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The team at Ensemble Video is dedicated to supporting us and they offer prompt and reliable services.

I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.

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Ensemble Video has succeeded for us where other solutions have failed. It came along exactly when we needed it, for our organization. At the time, we were caught between the push and pull of several different solutions, uploading our videos with the expectation that users would take the time to download and play them, using popular public video streaming services with few settings and options, and forgoing videos altogether. Ensemble Video has taken our myriad needs and provided a platform that addresses all of them.

• Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
• Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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• Ease of user contributed content. The videos that users upload to the system can either be automatically published or they can be reviewed by staff before being added to websites and courses. Instead of all these videos living on different sites (YouTube, Vimeo, etc.) we now have a centralized location that we have control over.
• LMS Integration - A year ago YouTube changed their policy to not allow direct recording from webcams. This essentially broke the Blackboard Video Everywhere tool that allowed our instructors to post quick comments in class discussions and content areas. While they need to be pre-recorded, the Ensemble Building Block allows our instructors and students to once again upload and post videos, all from directly within the Blackboard content editor.
• Flexibility - With the ease of creating user accounts and video libraries, Ensemble Video has become the go to option for Erikson courses, professional development content and project videos. Different departments can have their own account and have control over their libraries without the worry of them viewing or editing other institute content.