Cheetah Digital vs. PaperWeight

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Very easy to use and customize homepage, dashboard, and multiple landing pages of courses. Easy for setting up intuitive dashboards, rating users, and receiving ratings. Create and edit content or upload documents and make edits. Easy to segregate functions based on user roles. Multi-device support is not so seamless though overall it is responsive and scalable on the web.

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• Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
• Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
• Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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• PaperWeight has amazing features for freelance reviewers who can provide insights on how a course can be structured using interactive content.
• PaperWeight is scalable, responsive, secure.
• Freelance reviewers find easy to use PaperWeight.
• We could also rate and provide feedback on the work delivered by freelancers which is visible to a group of users who can allocate future work based on the profile feedback.

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• The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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• PaperWeight could improve its usability experience across all devices. Sometimes there are some glitches when viewing on another device.

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As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.

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I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.

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We like the light-weightedness of PaperWeight, scalability, and its ability to meet our needs at a reasonable cost. Pre-existing relationships and business process outcomes helped in making the decision to go with PaperWeight. The product roadmap being aligned with our own roadmap also was a huge factor in the decision-making in favor of PaperWeight.

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• Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
• Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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• It has [made it easy to] find freelancers for our course reviews.
• We can trust the reviewers who are onboarded on our portal and we feel safe to share business content with them on PaperWeight.
• We are able to prevent [unauthorised] downloads of our content.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info