TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Choozle

    Score9 out of 10
    N/AChoozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.

    $99

    per month

    Cordial

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
    Pricing
    ChoozleCordial
    Editions & Modules
    Choozle Go
    as low as $99
    per month
    Choozle Pro
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    ChoozleCordial
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    ChoozleCordial
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Choozle and Cordial
    Feature
    Choozle
    -
    Ratings
    Cordial
    7.4
    5 Ratings
    8% below category average
    WYSIWYG email editor00 Ratings4.04 Ratings
    Dynamic content00 Ratings6.35 Ratings
    Ability to test dynamic content00 Ratings6.85 Ratings
    Landing pages00 Ratings10.01 Ratings
    A/B testing00 Ratings7.04 Ratings
    Mobile optimization00 Ratings7.55 Ratings
    Email deliverability reporting00 Ratings8.44 Ratings
    List management00 Ratings7.55 Ratings
    Triggered drip sequences00 Ratings9.34 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Choozle and Cordial
    Feature
    Choozle
    -
    Ratings
    Cordial
    7.0
    5 Ratings
    8% below category average
    Dashboards00 Ratings8.55 Ratings
    Standard reports00 Ratings6.55 Ratings
    Custom reports00 Ratings6.05 Ratings
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    ChoozleCordial
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    ChoozleCordial
    Likelihood to Recommend
    8.0
    (1 ratings)
    6.0
    (5 ratings)
    User Testimonials
    ChoozleCordial
    Likelihood to Recommend
    Choozle
    It works well if you have a small budget that you want to fully control. If you don't have to know where your ads actually ran, this will work.
    Incentivized
    Read full review
    Cordial
    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Incentivized
    Read full review
    Pros
    Choozle
    • Easy to use
    • Plenty of targeting options
    • Self control spending
    • Great reporting
    Incentivized
    Read full review
    Cordial
    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Incentivized
    Read full review
    Cons
    Choozle
    • Customer Support
    • Need to be able to tell me what sites my ads were delivered to
    • UX
    Incentivized
    Read full review
    Cordial
    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Incentivized
    Read full review
    Alternatives Considered
    Choozle
    We use them for some campaigns, but no longer use them exclusively. They also charge a monthly platform fee of $99. We spent 100K a month with them.
    Incentivized
    Read full review
    Cordial
    Cordial by far has the best UI for simple navigation
    Incentivized
    Read full review
    Return on Investment
    Choozle
    • we switched away from Choozle after a 6-month test run
    • ROI was up the first month, but down 5 after so we went to a new DSP
    Incentivized
    Read full review
    Cordial
    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Incentivized
    Read full review
    ScreenShots

    Cordial Screenshots

    Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.