Cordial

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Pricing
Cordial
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Cordial
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cordial
Considered Both Products
Cordial
Chose Cordial
Although, Cordial was already our ESP when I was hired on. I believe the factors that led to us selecting Cordial were features and pricing. Cordial was more affordable and had comparable (if not better) features.
Chose Cordial
Cordial by far has the best UI for simple navigation.
Chose Cordial
I use MailChimp since it offers a free service with maximum features to get started. When we started to get a lot of clients we started to use Cordial Messaging and we are extremely satisfied with what we get back. Cordial is the best choice when we compare it to MailChimp and C…
Top Pros
Top Cons
Features
Cordial
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
9% below category average
WYSIWYG email editor4.04 Ratings
Dynamic content6.35 Ratings
Ability to test dynamic content6.85 Ratings
Landing pages10.01 Ratings
A/B testing7.04 Ratings
Mobile optimization7.55 Ratings
Email deliverability reporting8.44 Ratings
List management7.55 Ratings
Triggered drip sequences9.34 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
10% below category average
Dashboards8.55 Ratings
Standard reports6.55 Ratings
Custom reports6.05 Ratings
Best Alternatives
Cordial
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
Cordial
Likelihood to Recommend
6.0
(5 ratings)
User Testimonials
Cordial
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
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Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
Read full review
Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
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ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.