Cordial service and bold performance that keeps getting better
Anonymous | TrustRadius Reviewer
March 07, 2019

Cordial service and bold performance that keeps getting better

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Cordial Messaging Platform

Our marketing department and customer service team use Cordial ESP for sending both promotional and transactional emails, for two of our subsidiaries. Cordial has provided us with more than adequate tools for email creation along with high visibility into email performance, and optimization through A/B and MVT testing with machine learning.
  • Robust analytics and real-time reporting.
  • Event-based trigger messages and an exceptional drip campaign building tool.
  • Championing content through A/B and MVT testing with machine learning.
  • Great service from your dedicated CSM.
  • Dynamic Content.
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
  • Enabled us to create more personalized customer touchpoints to further improve our CX.
  • Optimization of messaging/content through A/B or MVT testing in smaller batches.
Although, Cordial was already our ESP when I was hired on. I believe the factors that led to us selecting Cordial were features and pricing. Cordial was more affordable and had comparable (if not better) features.
Cordial allows you to tailor messaging to the individual through personalization, dynamic content, and event-based trigger messages. Cordial is great for medium-to-large sized media publishing companies with a dedicated email marketer. Small businesses with lean marketing teams may experience some friction performing various tasks, but much of it is only groundwork, which once completed, will remove most friction.

Cordial Feature Ratings

WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
7
List management
7
Triggered drip sequences
10
Dashboards
9
Standard reports
9
Custom reports
10