Cordial service and bold performance that keeps getting better
March 08, 2019
Cordial service and bold performance that keeps getting better
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Cordial Messaging Platform
Our marketing department and customer service team use Cordial ESP for sending both promotional and transactional emails, for two of our subsidiaries. Cordial has provided us with more than adequate tools for email creation along with high visibility into email performance, and optimization through A/B and MVT testing with machine learning.
- Robust analytics and real-time reporting.
- Event-based trigger messages and an exceptional drip campaign building tool.
- Championing content through A/B and MVT testing with machine learning.
- Great service from your dedicated CSM.
- Dynamic Content.
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.
- Enabled us to create more personalized customer touchpoints to further improve our CX.
- Optimization of messaging/content through A/B or MVT testing in smaller batches.