Choozle vs. MediaMath

It works well if you have a small budget that you want to fully control. If you don't have to know where your ads actually ran, this will work.

Incentivized

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.

Incentivized

• Easy to use
• Plenty of targeting options
• Self control spending
• Great reporting

Incentivized

• It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
• It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
• It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.

• Customer Support
• Need to be able to tell me what sites my ads were delivered to
• UX

Incentivized

• Although easier than other DSPs, MediaMath's tagging process could be more streamlined
• The reporting section could be more sophisticated/thorough - there are little to no visualizations currently
• Platform itself looks a little outdated

Incentivized

At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.

We use them for some campaigns, but no longer use them exclusively. They also charge a monthly platform fee of $99. We spent 100K a month with them.

Incentivized

MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify prospects across various online platforms and device types.

Incentivized

• we switched away from Choozle after a 6-month test run
• ROI was up the first month, but down 5 after so we went to a new DSP

Incentivized

• Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
• We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.

Incentivized