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MediaMath

Score7.4 out of 10

18 Reviews and Ratings

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What is MediaMath?

MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.

Categories & Use Cases

Reviews

What users are saying about MediaMath.
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MediaMath Buy or Not?

Incentivized
Verified User
Analyst in Finance and Accounting (10,001+ employees employees)

Use Cases and Deployment Scope

MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide. Helps with connecting to clients

Pros

  • advertising media
  • data management.
  • technology solutions to advertisers worldwide

Cons

  • audience segmentation
  • programmatic marketing
  • identify prospects across various online platforms and device types.

Return on Investment

  • Easy to sell
  • easy to market
  • easy to connect

MEDIAMATH AT A GLANCE

Incentivized
Verified User
Analyst in Information Technology (1001-5000 employees employees)

Use Cases and Deployment Scope

The marketing department mostly used MediaMath to help make strategic decisions. They were able to analyze advertising data, user information, prospects, and more on one platform. Greatly helped with marketing campaigns, in creating, launching, and managing. We started using this as a mid sized company of about three to four hundred people.

Pros

  • Prospecting
  • Audience segmentation
  • Programmatic marketing

Cons

  • Learning Curve
  • 3rd Part Integration
  • Granularity

Return on Investment

  • Greater Usage
  • More Campaigns
  • ROI

Alternatives Considered

Adform FLOW

MediaMath Review

Incentivized
Verified User
Analyst (11-50 employees employees)

Use Cases and Deployment Scope

We use MediaMath for programmatic display advertising. We switch off between DV360 and MediaMath to run programmatic display campaigns - We decide which platform to run on based on available audiences. Overall, MediaMath is more user-friendly than DV360. Specifically, MediaMath's tagging/tracking process is significantly more seamless than in DV360 since this can be accomplished in the platform on MediaMath where most DV360 tagging has to be done in a separate platform (CM360).

Pros

  • MediaMath's tagging process is the easiest out of other programmatic display providers we work with
  • MediaMath has a wide range of audience selections to choose from for campaign targeting
  • We have had good experiences with the customer support MediaMath provides

Cons

  • Although easier than other DSPs, MediaMath's tagging process could be more streamlined
  • The reporting section could be more sophisticated/thorough - there are little to no visualizations currently
  • Platform itself looks a little outdated

Return on Investment

  • Although Display is not an end-of-funnel tactic/ conversion-driven, it's great for brand awareness.
  • MediaMath has allowed us to reach niche audiences with their targeting capabilities

TerminalOne - a performance DSP

Incentivized
Omar MAESView profile
Chief Technology Officer - Board Member in Research & Development at TheMediaTrader (11-50 employees employees)

Pros

  • Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
  • Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.

Cons

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.

Return on Investment

  • Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
  • We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.

Alternatives Considered

aws, Google BigQuery, Rocket Fuel, tradedesk and AppNexus

Other Software Used

Google Analytics, AppNexus, AWS Lambda

T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service

Incentivized
Tyler StuckeyView profile
Digital Media Supervisor in Marketing at Haworth Marketing + Media (11-50 employees employees)

Pros

  • Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
  • Optimize to different objectives
  • Listening to platform feedback and integrating it into product road map
  • Customer support is excellent

Cons

  • Bulk Editing was limited to only some targeting parameters
  • Projection tools are limited and typically only apply to large scale campaigns
  • App targeting is difficult as app IDs must be manually gathered

Return on Investment

  • T1 delivered positive results for multiple clients in regards to ROI
  • T1 also produced campaigns that did not meet goals
  • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.

Alternatives Considered

The Trade Desk and DoubleClick Bid Manager

Other Software Used

Google Analytics, Facebook for Business, comScore Ad Metrix