Good tool with years of experience and good support behind it
In one of the companies with which I collaborate developing my work, currently have this tool contracted. It offers different very useful …
MediaMath
MediaMath
MediaMath
Overview
What is MediaMath?
MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.
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Product Details
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- Tech Details
What is MediaMath?
MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.
MediaMath Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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In one of the companies with which I collaborate developing my work, currently have this tool contracted. It offers different very useful facilities for the field of digital marketing. Its strengths are the integration, segmentation, analysis, and activation of 1st party data, along with other CRM and 3rd party data.
- A comprehensive view of many capabilities that optimize the impact of possible creatives.
- Faithful and transparent insights about the campaigns.
- Attribution and economic data.
- Sometimes it is a bit cumbersome and conflicting to place pixels on sites.
- The reports, while good, could be better.
April 25, 2022
MediaMath Buy or Not?
MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide. Helps with connecting to clients
- advertising media
- data management.
- technology solutions to advertisers worldwide
- audience segmentation
- programmatic marketing
- identify prospects across various online platforms and device types.
April 20, 2022
MediaMath - Most efficient DSP
Score 9 out of 10
Vetted Review
Verified User
MediaMath has helped to address the following business problems in various use cases: 1. Access to vast Online ad inventory 2. Media Planning and measurement 3. Campaign Reporting and Optimisation 4. Creative hosting and execution 5. Programmatic Media Buying across various channels 6. Audience planning and targeting to achieve KPIs.
- Automated Campaign Reporting and Optimisation tactics.
- Better and efficient media planning and measurement.
- Facilitates Programmatic Media Buying across various channels with very less effective CPM.
- Reporting and optimisation strategies should be automated.
- Dashboard could be made more visually attractive and user friendly.
- Proper tutorial guides should be available for using the platform.
April 19, 2022
MediaMath Review
MediaMath has helped in scaling our campaigns with intuitive and easy-to-manage modules and proving diversified ways for various bid strategies. This program helped us increase our reach to existing customers and potential prospects with less time and minimize our overall budget for marketing initiatives. In addition, it also allowed us to build templates for campaigns.
- Allows building multiple campaigns templates
- Campaigns features are expandable
- Low cost of ownership
- Tagging process needs to be refined
- Custom reporting and integration with other reporting plugins
- Platform UI/UX can be improvised to allow latest features for better usability
April 19, 2022
MEDIAMATH AT A GLANCE
The marketing department mostly used MediaMath to help make strategic decisions. They were able to analyze advertising data, user information, prospects, and more on one platform. Greatly helped with marketing campaigns, in creating, launching, and managing. We started using this as a mid sized company of about three to four hundred people.
- Prospecting
- Audience segmentation
- Programmatic marketing
- Learning Curve
- 3rd Part Integration
- Granularity
March 09, 2022
MediaMath Review
We use MediaMath for programmatic display advertising. We switch off between DV360 and MediaMath to run programmatic display campaigns - We decide which platform to run on based on available audiences. Overall, MediaMath is more user-friendly than DV360. Specifically, MediaMath's tagging/tracking process is significantly more seamless than in DV360 since this can be accomplished in the platform on MediaMath where most DV360 tagging has to be done in a separate platform (CM360).
- MediaMath's tagging process is the easiest out of other programmatic display providers we work with
- MediaMath has a wide range of audience selections to choose from for campaign targeting
- We have had good experiences with the customer support MediaMath provides
- Although easier than other DSPs, MediaMath's tagging process could be more streamlined
- The reporting section could be more sophisticated/thorough - there are little to no visualizations currently
- Platform itself looks a little outdated
April 17, 2018
TerminalOne - a performance DSP
We use TerminalOne for all our digital media marketing campaigns and for the moment it allows us to get some truly nice insight as their platform is run by MediaMath and is effectively and one of the few which are still open to any development. Indeed we can develop all the internal tools we need to get the maximum insight we are required by our client to provide them.
- Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
- Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.
- Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
- The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
November 06, 2017
MediaMath | Terminal One | Review by a trader.
We use TerminalOne (T1) to implement programmatic campaigns of display or video. It is used across the organization, specifically by Mobext (mobile) and Affiperf (desktop) that are the departments specialized in programmatic. In my area that is Mobext, the problem with MM T1, is that it doesn't have enough mobile inventory, so most of that is web and not in app.
- Targeting: it has different options to segment the audience: contextual, day, technology, and location by country, city or geofence through Factual.
- Appstore: You have extra tools to analyze or do extra things for your campaigns, for example, the bidder insights, with this you have a general panorama of the PMPs implemented, you can see info like matches, bid request, etc. Another app is Factual, in which you can geofence specific locations, for example, all the Walmarts even if you don't have the coordinates.
- Reports: It has all the detailed reports that you can wish in a DSP, for example, site transparency, performance, technology, reach and frequency, win rate, etc.
- Inventory: a low in-app inventory
- You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.
November 02, 2017
T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service
Predominantly used by the media team at FRWD. Some departments such as the business analysts had reporting access. TerminalOne MOS allowed us to purchase media pragmatically for our clients. Many of our clients had limited distribution or didn't need national coverage and T1 allowed us to target users in a small geographical area. Additionally, T1 allowed us to target 1st party data and tangibly move customers along a funnel.
- Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
- Optimize to different objectives
- Listening to platform feedback and integrating it into product road map
- Customer support is excellent
- Bulk Editing was limited to only some targeting parameters
- Projection tools are limited and typically only apply to large scale campaigns
- App targeting is difficult as app IDs must be manually gathered
May 10, 2014
MediaMath Review (from a former customer)
We used MediaMath as a bidding platform to set our strategic campaigns and set CPM's and CPC's accordingly. Just I used it, in Online Marketing, to run our display advertising program. It enabled us to increase our new-to-file and helped drive revenue. At that point in time, we were considering creating a display advertising team, to fully manage all bids in real time, which MediaMath supports. They are a great solution if you want to see in and know and be able to control what is going on.
- Managing Bids - This is great if you want to take your program by the horns and fully control it.
- Level of Detail - MediaMath goes into the nitty-gritty of bidding and segmentation to allow you to customize to your hearts' content.
- Customer Service - The support team at MediaMath (at the time that I used it - 2012-2013) was fast, concise, and super helpful in understanding what my problems were, in addition to providing suggestions on how to manage the program even better.
- MediaMath was pricy for what it is.
- MediaMath is only one part of the tool - You still need an ad server, such as Mediaplex, to serve the ads on.
- There are bigger players in the game now, such as Conversant, ValueClick, DoubleClick, etc that have a larger reach.
May 09, 2014
Success with MediaMath!
We use MediaMath's T1 platform to run display, mobile and video campaigns for a wide variety of clients. The platform allows us to use it's advanced technology to optimize campaign performance across the entire digital ecosystem.
- Drive performance at scale
- Accomplish both branding and direct response goals
- Provide detailed analytics and reporting
- Drive e-commerce sales
- Work flow could be better managed within the system.
May 08, 2014
MediaMath - Efficiency and Excellence
MediaMath is used at our insurance company as a primary display service platform. As in auto insurance industry, due to high competitiveness, it is hard to find placements, which are optimized to our desired segments and geographic area, MediaMath allowed us to optimize and find those segments for us to target prospects and also in re-marketing campaigns. Its brain gave us constant flow of decent conversions specially via re-marketing pixels.
The data providers and partners at MediaMath also allowed us to plug in a third party segments easily. For example - it can help in integrating Neustar segments in MediaMath to reach a specified segment or desired customers. It gave our Direct Consumer Marketing team a great visibility and plenty of valuable insights of people coming into the funnel and into our auto insurance world.
- It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
- It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
- It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
- There should be a little more information on Partner Market Place of how we can best use these partners. There are a few partners who are unknown but are valuable to a few organizational and campaign needs.
- Furthermore, there should be a quick response from the sales team. I joined a new company this April and wanted to on-board and start an initial conversation with MediaMath. But got a delayed reply.
- MediaMath should organize more events to mix up with partners and know them well face to face and speak/engage with them.