TrustRadius
TerminalOne - a performance DSPWe use TerminalOne for all our digital media marketing campaigns and for the moment it allows us to get some truly nice insight as their platform is run by MediaMath and is effectively and one of the few which are still open to any development. Indeed we can develop all the internal tools we need to get the maximum insight we are required by our client to provide them.,Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying. Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.,Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap. The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.,9,Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy. We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.,aws, Google BigQuery, Rocket Fuel, tradedesk and AppNexus,Google Analytics, AppNexus, AWS LambdaT1 is a solid plaform that integrates well with 3rd parties and provides excellent customer servicePredominantly used by the media team at FRWD. Some departments such as the business analysts had reporting access. TerminalOne MOS allowed us to purchase media pragmatically for our clients. Many of our clients had limited distribution or didn't need national coverage and T1 allowed us to target users in a small geographical area. Additionally, T1 allowed us to target 1st party data and tangibly move customers along a funnel.,Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities Optimize to different objectives Listening to platform feedback and integrating it into product road map Customer support is excellent,Bulk Editing was limited to only some targeting parameters Projection tools are limited and typically only apply to large scale campaigns App targeting is difficult as app IDs must be manually gathered,8,T1 delivered positive results for multiple clients in regards to ROI T1 also produced campaigns that did not meet goals HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.,The Trade Desk and DoubleClick Bid Manager,Google Analytics, Facebook for Business, comScore Ad MetrixMediaMath | Terminal One | Review by a trader.We use TerminalOne (T1) to implement programmatic campaigns of display or video. It is used across the organization, specifically by Mobext (mobile) and Affiperf (desktop) that are the departments specialized in programmatic. In my area that is Mobext, the problem with MM T1, is that it doesn't have enough mobile inventory, so most of that is web and not in app.,Targeting: it has different options to segment the audience: contextual, day, technology, and location by country, city or geofence through Factual. Appstore: You have extra tools to analyze or do extra things for your campaigns, for example, the bidder insights, with this you have a general panorama of the PMPs implemented, you can see info like matches, bid request, etc. Another app is Factual, in which you can geofence specific locations, for example, all the Walmarts even if you don't have the coordinates. Reports: It has all the detailed reports that you can wish in a DSP, for example, site transparency, performance, technology, reach and frequency, win rate, etc.,Inventory: a low in-app inventory You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.,8,Reach ROI CTR,STRIKEAD, LIQUIDM and CENTROMediaMath - Efficiency and ExcellenceMediaMath is used at our insurance company as a primary display service platform. As in auto insurance industry, due to high competitiveness, it is hard to find placements, which are optimized to our desired segments and geographic area, MediaMath allowed us to optimize and find those segments for us to target prospects and also in re-marketing campaigns. Its brain gave us constant flow of decent conversions specially via re-marketing pixels. The data providers and partners at MediaMath also allowed us to plug in a third party segments easily. For example - it can help in integrating Neustar segments in MediaMath to reach a specified segment or desired customers. It gave our Direct Consumer Marketing team a great visibility and plenty of valuable insights of people coming into the funnel and into our auto insurance world.,It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers. It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful. It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.,There should be a little more information on Partner Market Place of how we can best use these partners. There are a few partners who are unknown but are valuable to a few organizational and campaign needs. Furthermore, there should be a quick response from the sales team. I joined a new company this April and wanted to on-board and start an initial conversation with MediaMath. But got a delayed reply. MediaMath should organize more events to mix up with partners and know them well face to face and speak/engage with them.,9,Yes, it increases employee efficiency tremendously. Rather going for managed and direct media placements, it gives me an easy access to data and publishers at a wide scale. Its reporting tool is very robust, especially the site transparency platform. Their response time on account troubleshooting is amazing. The way they provide feedback on campaigns and optimization is terrific.,,10MediaMath Review (from a former customer)We used MediaMath as a bidding platform to set our strategic campaigns and set CPM's and CPC's accordingly. Just I used it, in Online Marketing, to run our display advertising program. It enabled us to increase our new-to-file and helped drive revenue. At that point in time, we were considering creating a display advertising team, to fully manage all bids in real time, which MediaMath supports. They are a great solution if you want to see in and know and be able to control what is going on.,Managing Bids - This is great if you want to take your program by the horns and fully control it. Level of Detail - MediaMath goes into the nitty-gritty of bidding and segmentation to allow you to customize to your hearts' content. Customer Service - The support team at MediaMath (at the time that I used it - 2012-2013) was fast, concise, and super helpful in understanding what my problems were, in addition to providing suggestions on how to manage the program even better.,MediaMath was pricy for what it is. MediaMath is only one part of the tool - You still need an ad server, such as Mediaplex, to serve the ads on. There are bigger players in the game now, such as Conversant, ValueClick, DoubleClick, etc that have a larger reach.,6,MediaMath provided us with a decent ROI (if I recall correctly, somewhere between $2-$5 for our holiday time period). Because we were using too many vendors, MediaMath was just another step in the process and slowed us down from getting actionable items out the door quickly. The setup process for a new campaign is not easy or simple. MediaMath helped us grow our new-to-file base significantly, which helped us in the long run.,Conversant,1
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TerminalOne Marketing Operating System
13 Ratings
Score 7.8 out of 101
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TerminalOne OS Reviews

TerminalOne OS
13 Ratings
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Score 7.8 out of 101
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Omar MAES profile photo
April 17, 2018

TerminalOne OS Review: "TerminalOne - a performance DSP"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use TerminalOne for all our digital media marketing campaigns and for the moment it allows us to get some truly nice insight as their platform is run by MediaMath and is effectively and one of the few which are still open to any development. Indeed we can develop all the internal tools we need to get the maximum insight we are required by our client to provide them.
  • Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
  • Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.
  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
TerminalOne is a really good tool for all our digital media marketing campaigns and for any performance campaigns in general, with a real grip of what is the main drive to performance. It is easy to develop and plug new tools to make sure all is working well. It is difficult to get into with no knowledge of computing programs but it is easy to bridge that gap.
Read Omar MAES's full review
Tyler Stuckey profile photo
November 02, 2017

TerminalOne OS: "T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Predominantly used by the media team at FRWD. Some departments such as the business analysts had reporting access. TerminalOne MOS allowed us to purchase media pragmatically for our clients. Many of our clients had limited distribution or didn't need national coverage and T1 allowed us to target users in a small geographical area. Additionally, T1 allowed us to target 1st party data and tangibly move customers along a funnel.
  • Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
  • Optimize to different objectives
  • Listening to platform feedback and integrating it into product road map
  • Customer support is excellent
  • Bulk Editing was limited to only some targeting parameters
  • Projection tools are limited and typically only apply to large scale campaigns
  • App targeting is difficult as app IDs must be manually gathered
Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Read Tyler Stuckey's full review
Denia Martínez Posadas profile photo
November 06, 2017

TerminalOne OS: "MediaMath | Terminal One | Review by a trader."

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use TerminalOne (T1) to implement programmatic campaigns of display or video. It is used across the organization, specifically by Mobext (mobile) and Affiperf (desktop) that are the departments specialized in programmatic. In my area that is Mobext, the problem with MM T1, is that it doesn't have enough mobile inventory, so most of that is web and not in app.
  • Targeting: it has different options to segment the audience: contextual, day, technology, and location by country, city or geofence through Factual.
  • Appstore: You have extra tools to analyze or do extra things for your campaigns, for example, the bidder insights, with this you have a general panorama of the PMPs implemented, you can see info like matches, bid request, etc. Another app is Factual, in which you can geofence specific locations, for example, all the Walmarts even if you don't have the coordinates.
  • Reports: It has all the detailed reports that you can wish in a DSP, for example, site transparency, performance, technology, reach and frequency, win rate, etc.
  • Inventory: a low in-app inventory
  • You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.
TerminalOne Marketing Operating System is very useful for display and video campaigns, for branding or traffic, but in performance isn't quite good because you have to optimize all by impressions, nowadays there are DSPs that allow to you optimize by CPC or other things since the beginning.
Read Denia Martínez Posadas's full review
Namit Narain profile photo
May 08, 2014

TerminalOne OS Review: "MediaMath - Efficiency and Excellence"

Score 9 out of 10
Vetted Review
Verified User
Review Source
MediaMath is used at our insurance company as a primary display service platform. As in auto insurance industry, due to high competitiveness, it is hard to find placements, which are optimized to our desired segments and geographic area, MediaMath allowed us to optimize and find those segments for us to target prospects and also in re-marketing campaigns. Its brain gave us constant flow of decent conversions specially via re-marketing pixels.
The data providers and partners at MediaMath also allowed us to plug in a third party segments easily. For example - it can help in integrating Neustar segments in MediaMath to reach a specified segment or desired customers. It gave our Direct Consumer Marketing team a great visibility and plenty of valuable insights of people coming into the funnel and into our auto insurance world.
  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
  • There should be a little more information on Partner Market Place of how we can best use these partners. There are a few partners who are unknown but are valuable to a few organizational and campaign needs.
  • Furthermore, there should be a quick response from the sales team. I joined a new company this April and wanted to on-board and start an initial conversation with MediaMath. But got a delayed reply.
  • MediaMath should organize more events to mix up with partners and know them well face to face and speak/engage with them.
The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level.
Read Namit Narain's full review
Christian Schwindle profile photo
May 10, 2014

TerminalOne OS: "MediaMath Review (from a former customer)"

Score 6 out of 10
Vetted Review
Verified User
Review Source
We used MediaMath as a bidding platform to set our strategic campaigns and set CPM's and CPC's accordingly. Just I used it, in Online Marketing, to run our display advertising program. It enabled us to increase our new-to-file and helped drive revenue. At that point in time, we were considering creating a display advertising team, to fully manage all bids in real time, which MediaMath supports. They are a great solution if you want to see in and know and be able to control what is going on.
  • Managing Bids - This is great if you want to take your program by the horns and fully control it.
  • Level of Detail - MediaMath goes into the nitty-gritty of bidding and segmentation to allow you to customize to your hearts' content.
  • Customer Service - The support team at MediaMath (at the time that I used it - 2012-2013) was fast, concise, and super helpful in understanding what my problems were, in addition to providing suggestions on how to manage the program even better.
  • MediaMath was pricy for what it is.
  • MediaMath is only one part of the tool - You still need an ad server, such as Mediaplex, to serve the ads on.
  • There are bigger players in the game now, such as Conversant, ValueClick, DoubleClick, etc that have a larger reach.
If you are piecing together your display advertising program, MediaMath is a good option as a part of your tool set. Be sure to understand going into it what other tools you need and determine pricing accordingly.
Read Christian Schwindle's full review
Amy Harris profile photo
May 09, 2014

TerminalOne OS Review: "Success with MediaMath!"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use MediaMath's T1 platform to run display, mobile and video campaigns for a wide variety of clients. The platform allows us to use it's advanced technology to optimize campaign performance across the entire digital ecosystem.
  • Drive performance at scale
  • Accomplish both branding and direct response goals
  • Provide detailed analytics and reporting
  • Drive e-commerce sales
  • Work flow could be better managed within the system.
I would not recommend for a client that wanted to run native ads or do an expansive site take-over.
Read Amy Harris's full review

Feature Scorecard Summary

Collection of first-party data (3)
8.4
Collection of third-party data (3)
5.6
Access to Third-party Data Providers (3)
7.4
Audience taxonomy (3)
6.3
Tag Management (3)
7.4
Data Analysis Dashboard (3)
3.3
Data Transfer (2)
6.3
DSP integration (3)
9.7
Campaign Analytics (3)
7.7
Audience Analytics (3)
7.1

About TerminalOne OS

TerminalOne OS Technical Details

Operating Systems: Unspecified
Mobile Application:No