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MediaMath

MediaMath

Overview

What is MediaMath?

MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.

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Learn from top reviewers

MediaMath Buy or Not?

Rating: 8 out of 10
April 25, 2022
IncentivizedVetted ReviewVerified User
MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide. Helps with connecting to clients
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Verified user
Analyst
MediaMath1 year of experience

MEDIAMATH AT A GLANCE

Rating: 7 out of 10
April 19, 2022
IncentivizedVetted ReviewVerified User
The marketing department mostly used MediaMath to help make strategic decisions. They were able to analyze advertising data, user information, prospects, and more on one platf...
Continue reading
Verified user
Analyst
MediaMath1 year of experience

MediaMath Review

Rating: 7 out of 10
March 9, 2022
IncentivizedVetted ReviewVerified User
We use MediaMath for programmatic display advertising. We switch off between DV360 and MediaMath to run programmatic display campaigns - We decide which platform to run on bas...
Continue reading
Verified user
Analyst
MediaMath2 years of experience

TerminalOne - a performance DSP

Rating: 9 out of 10
April 17, 2018
IncentivizedVetted ReviewVerified User
We use TerminalOne for all our digital media marketing campaigns and for the moment it allows us to get some truly nice insight as their platform is run by MediaMath and is ef...
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Omar MAES
C-Level Executive - Research & Development
Chief Technology Officer - Board Member
TheMediaTrader
MediaMath3 years of experience

T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service

Rating: 8 out of 10
November 2, 2017
IncentivizedVetted ReviewVerified User
Predominantly used by the media team at FRWD. Some departments such as the business analysts had reporting access. TerminalOne MOS allowed us to purchase media pragmatically f...
Continue reading
Tyler Stuckey
Supervisor - Marketing
Digital Media Supervisor
Haworth Marketing + Media
MediaMath3 years of experience
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Product Details

What is MediaMath?

MediaMath Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 9)

MediaMath Buy or Not?

Rating: 8 out of 10
Incentivized
April 25, 2022
Verified User
Analyst in Finance and Accounting
Management Consulting Company, 10,001+ employees
Vetted Review
Verified User
MediaMath
1 year of experience
Use Cases and Deployment Scope
MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide. Helps with connecting to clients
Pros
  • advertising media
  • data management.
  • technology solutions to advertisers worldwide
Cons
  • audience segmentation
  • programmatic marketing
  • identify prospects across various online platforms and device types.
Likelihood to Recommend
MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify prospects across various online platforms and device types.

MEDIAMATH AT A GLANCE

Rating: 7 out of 10
Incentivized
April 19, 2022
Verified User
Analyst in Information Technology
Biotechnology Company, 1001-5000 employees
Vetted Review
Verified User
MediaMath
1 year of experience
Use Cases and Deployment Scope
The marketing department mostly used MediaMath to help make strategic decisions. They were able to analyze advertising data, user information, prospects, and more on one platform. Greatly helped with marketing campaigns, in creating, launching, and managing. We started using this as a mid sized company of about three to four hundred people.
Pros
  • Prospecting
  • Audience segmentation
  • Programmatic marketing
Cons
  • Learning Curve
  • 3rd Part Integration
  • Granularity
Likelihood to Recommend
I am not part of the marketing team. I am part of the Analytics team that helped marketing with Media Math. I thought it was well suited for the marketing purposes previously described but also felt that you could accomplish the same with various other systems. The support team was great and very responsive though. That is a huge pro.

MediaMath Review

Rating: 7 out of 10
Incentivized
March 09, 2022
Verified User
Analyst in Other
Legal Services Company, 11-50 employees
Vetted Review
Verified User
MediaMath
2 years of experience
Use Cases and Deployment Scope
We use MediaMath for programmatic display advertising. We switch off between DV360 and MediaMath to run programmatic display campaigns - We decide which platform to run on based on available audiences. Overall, MediaMath is more user-friendly than DV360. Specifically, MediaMath's tagging/tracking process is significantly more seamless than in DV360 since this can be accomplished in the platform on MediaMath where most DV360 tagging has to be done in a separate platform (CM360).
Pros
  • MediaMath's tagging process is the easiest out of other programmatic display providers we work with
  • MediaMath has a wide range of audience selections to choose from for campaign targeting
  • We have had good experiences with the customer support MediaMath provides
Cons
  • Although easier than other DSPs, MediaMath's tagging process could be more streamlined
  • The reporting section could be more sophisticated/thorough - there are little to no visualizations currently
  • Platform itself looks a little outdated
Likelihood to Recommend
We have had a positive experience with MediaMath and prefer it over other DSPs we work with. We choose to run programmatic display campaigns on other DSPs, such as DV360 if they have better audience selections for our current needs. MediaMath could expand its audience selections to capture more business.

TerminalOne - a performance DSP

Rating: 9 out of 10
Incentivized
April 17, 2018
OM
Omar MAES
Chief Technology Officer - Board Member
TheMediaTrader (Broadcast Media, 11-50 employees)
Vetted Review
Verified User
MediaMath
3 years of experience
View profile
Use Cases and Deployment Scope
We use TerminalOne for all our digital media marketing campaigns and for the moment it allows us to get some truly nice insight as their platform is run by MediaMath and is effectively and one of the few which are still open to any development. Indeed we can develop all the internal tools we need to get the maximum insight we are required by our client to provide them.
Pros
  • Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
  • Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.
Cons
  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Likelihood to Recommend
TerminalOne is a really good tool for all our digital media marketing campaigns and for any performance campaigns in general, with a real grip of what is the main drive to performance. It is easy to develop and plug new tools to make sure all is working well. It is difficult to get into with no knowledge of computing programs but it is easy to bridge that gap.

T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service

Rating: 8 out of 10
Incentivized
November 02, 2017
TS
Tyler Stuckey
Digital Media Supervisor
Haworth Marketing + Media (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
MediaMath
3 years of experience
View profile
Use Cases and Deployment Scope
Predominantly used by the media team at FRWD. Some departments such as the business analysts had reporting access. TerminalOne MOS allowed us to purchase media pragmatically for our clients. Many of our clients had limited distribution or didn't need national coverage and T1 allowed us to target users in a small geographical area. Additionally, T1 allowed us to target 1st party data and tangibly move customers along a funnel.
Pros
  • Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
  • Optimize to different objectives
  • Listening to platform feedback and integrating it into product road map
  • Customer support is excellent
Cons
  • Bulk Editing was limited to only some targeting parameters
  • Projection tools are limited and typically only apply to large scale campaigns
  • App targeting is difficult as app IDs must be manually gathered
Likelihood to Recommend
Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
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