TerminalOne - a performance DSP
April 17, 2018
TerminalOne - a performance DSP
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with TerminalOne Marketing Operating System
We use TerminalOne for all our digital media marketing campaigns and for the moment it allows us to get some truly nice insight as their platform is run by MediaMath and is effectively and one of the few which are still open to any development. Indeed we can develop all the internal tools we need to get the maximum insight we are required by our client to provide them.
- Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
- Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.
- Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
- The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
- Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
- We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.
- aws, Google BigQuery, Rocket Fuel, tradedesk and AppNexus
Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition.