What users are saying about
13 Ratings
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

TerminalOne OS

The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level.
Namit Narain profile photo

Feature Rating Comparison

Data Collection

TerminalOne OS
7.2
Collection of first-party data
TerminalOne OS
8.5
Collection of third-party data
TerminalOne OS
5.6
Access to Third-party Data Providers
TerminalOne OS
7.5

Data Classification

TerminalOne OS
5.6
Audience taxonomy
TerminalOne OS
6.3
Tag Management
TerminalOne OS
7.4
Data Analysis Dashboard
TerminalOne OS
3.2

Ad Network Integration

TerminalOne OS
8.1
Data Transfer
TerminalOne OS
6.4
DSP integration
TerminalOne OS
9.7

DMP Analytics

TerminalOne OS
7.4
Campaign Analytics
TerminalOne OS
7.7
Audience Analytics
TerminalOne OS
7.2

Pros

  • Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
  • Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.
Omar MAES profile photo

Cons

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES profile photo

Likelihood to Renew

TerminalOne OS7.0
Based on 3 answers
I am very much familiar to this product and it has greater advantage to use if the price is right to adopt at an agency level and work with multiple clients. I don't have to shuffle and negotiate with multiple publishers
Namit Narain profile photo

Alternatives Considered

Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition.
Omar MAES profile photo

Return on Investment

  • Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
  • We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.
Omar MAES profile photo

Pricing Details

TerminalOne OS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details