MediaMath - Efficiency and Excellence
May 08, 2014

MediaMath - Efficiency and Excellence

Namit Narain | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

T1 - Beta

Overall Satisfaction with MediaMath

MediaMath is used at our insurance company as a primary display service platform. As in auto insurance industry, due to high competitiveness, it is hard to find placements, which are optimized to our desired segments and geographic area, MediaMath allowed us to optimize and find those segments for us to target prospects and also in re-marketing campaigns. Its brain gave us constant flow of decent conversions specially via re-marketing pixels.
The data providers and partners at MediaMath also allowed us to plug in a third party segments easily. For example - it can help in integrating Neustar segments in MediaMath to reach a specified segment or desired customers. It gave our Direct Consumer Marketing team a great visibility and plenty of valuable insights of people coming into the funnel and into our auto insurance world.
  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
  • There should be a little more information on Partner Market Place of how we can best use these partners. There are a few partners who are unknown but are valuable to a few organizational and campaign needs.
  • Furthermore, there should be a quick response from the sales team. I joined a new company this April and wanted to on-board and start an initial conversation with MediaMath. But got a delayed reply.
  • MediaMath should organize more events to mix up with partners and know them well face to face and speak/engage with them.
  • Yes, it increases employee efficiency tremendously. Rather going for managed and direct media placements, it gives me an easy access to data and publishers at a wide scale.
  • Its reporting tool is very robust, especially the site transparency platform.
  • Their response time on account troubleshooting is amazing. The way they provide feedback on campaigns and optimization is terrific.
NCC digital, Quantcast, Adobe Marketing Cloud for Display and Marin Software.
I am very much familiar to this product and it has greater advantage to use if the price is right to adopt at an agency level and work with multiple clients. I don't have to shuffle and negotiate with multiple publishers.
The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level.