TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Choozle

    Score9 out of 10
    N/AChoozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.

    $99

    per month

    Wunderkind

    Score5 out of 10
    N/AWunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at scale.N/A
    Pricing
    ChoozleWunderkind
    Editions & Modules
    Choozle Go
    as low as $99
    per month
    Choozle Pro
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    ChoozleWunderkind
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    ChoozleWunderkind
    Small Businesses
    Listrak
    Score10 out of 10
    FullContact
    Score8 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    No answers on this topic
    Enterprises
    Listrak
    Score10 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ChoozleWunderkind
    Likelihood to Recommend
    8.0
    (1 ratings)
    1.7
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    ChoozleWunderkind
    Likelihood to Recommend
    Choozle
    It works well if you have a small budget that you want to fully control. If you don't have to know where your ads actually ran, this will work.
    Incentivized
    Read full review
    Wunderkind
    BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.
    Incentivized
    Read full review
    Pros
    Choozle
    • Easy to use
    • Plenty of targeting options
    • Self control spending
    • Great reporting
    Incentivized
    Read full review
    Wunderkind
    • Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
    • Great account management and fast turnaround times to address evolving needs we have
    • Very robust site experience capabilities to accommodate a lot of different use cases
    Incentivized
    Read full review
    Cons
    Choozle
    • Customer Support
    • Need to be able to tell me what sites my ads were delivered to
    • UX
    Incentivized
    Read full review
    Wunderkind
    • Support is awful
    • Management will not work with you to make things right
    • Tool is buggy. It went down for 50 hours during our Black Friday sale resulting in substantial amount of lost revenue.
    Read full review
    Support Rating
    Choozle
    No answers on this topic
    Wunderkind
    Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.
    Read full review
    Alternatives Considered
    Choozle
    We use them for some campaigns, but no longer use them exclusively. They also charge a monthly platform fee of $99. We spent 100K a month with them.
    Incentivized
    Read full review
    Wunderkind
    We've used both Emarsys and Klaviyo as our ESP, while using Wunderkind to handle email/SMS acquisition and abandonment emails. Wunderkind has proven to be able to capture more emails and send more behavioral emails with the contact matching technology.
    Incentivized
    Read full review
    Return on Investment
    Choozle
    • we switched away from Choozle after a 6-month test run
    • ROI was up the first month, but down 5 after so we went to a new DSP
    Incentivized
    Read full review
    Wunderkind
    • For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return
    Incentivized
    Read full review
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