Chrome DevTools vs. Coremetrics / IBM Digital Analytics (discontinued)

Chrome DevTools are great for troubleshooting bugs, broken elements on pages, styling issues, responsiveness, identifying performance issues, third-party connections for data privacy, reviewing cookies and local storage, screenshots in different dimensions. Chrome DevTools are for technical users, so you do need to have a decent understanding of some basics like HTML and CSS to get started using them.

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IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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• The Elements panel is usually our first port of call to inspect and modify HTML and CSS in real-time.
• The Issues panel helps us to identify and resolve problems like cookie issues etc.
• The console panel allows developers to see the log output created by their website in real-time.
• Lighthouse helps us identify any issues with accessibility

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• As one delves into DevTools, one encounters a gradually steeper learning curve. You can do a lot very quickly, but to fully utilize DevTools takes time as one explores what it can do.
• With many new updates, tools and items are moved, and a comfortable workflow becomes a frustrating search. This often happens when following only slightly outdated tutorials on a given feature, even in Google's own documentation.
• The experimental flags, settings, and options are scattered about and a little clunky to configure when one has to make changes in multiple places.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

While Chrome DevTools are very powerful, it's not the easiest thing to use, as there are so many different tools built in. It takes some exploring to discover all the options possible within DevTools, but with a little exploring, the DevTools become a very powerful asset. Accessing the basic HTML and CSS inspection is very easy though, and that's the most common usage for the DevTools.

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Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

I'm not entirely sure what to rate the support for DevTools, because I don't have any experience dealing with official customer support for DevTools. I would guess the primary support for DevTools would be in a Chrome forum. Typically if I have a question or issue, I am able to find an answer from doing a quick Google search. It's pretty widely used, so it's not difficult to find answers.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

I find them pretty much the same, they have the same tools except Firefox doesn't provide the lighthouse functionality. I do prefer firefox's dark theme and colour palette. But I use Chrome Dev tools because of the Light house functionality that analyzes the page load and scores the website on desktop and mobile experience.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• All positive, the tool is free so there's no need to spend money on it. Every return is positive.
• A lot, their tools increases productivity due because it helps developers to create and test websites inside the browser.
• Tools are intuitive so there's no need to invest in education on developers to learn these tools.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info