Cincopa is a video knowledge management platform that converts video and document assets into searchable, structured knowledge environments. The solution utilizes Artificial Intelligence (AI) to index multimedia content, allowing users to query libraries using natural language to locate specific information within media files. Key Capabilities Structured Knowledge Environments: The platform organizes Video Assets and Digital Documents into categorized…
$99
per month
TransUnion TruAudience
Score7 out of 10
N/A
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.
N/A
Pricing
Cincopa
TransUnion TruAudience
Editions & Modules
Starter
$99.00
per month
Growth
$349.00
per month
No answers on this topic
Offerings
Pricing Offerings
Cincopa
TransUnion TruAudience
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Features
Cincopa
TransUnion TruAudience
Video Marketing
Comparison of Video Marketing features of Cincopa and TransUnion TruAudience
Feature
Cincopa
8.6
17 Ratings
13% above category average
TransUnion TruAudience
-
Ratings
Lead generation
7.014 Ratings
00 Ratings
Video personalization
9.914 Ratings
00 Ratings
eCommerce
8.76 Ratings
00 Ratings
Support for advertisements
8.59 Ratings
00 Ratings
Video SEO
8.913 Ratings
00 Ratings
Integration to Marketing Automation
8.69 Ratings
00 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Cincopa and TransUnion TruAudience
Feature
Cincopa
8.2
5 Ratings
28% above category average
TransUnion TruAudience
-
Ratings
Integration to Salesforce.com
8.24 Ratings
00 Ratings
Integration to Marketo
8.24 Ratings
00 Ratings
Integration to HubSpot
8.35 Ratings
00 Ratings
Video Security
Comparison of Video Security features of Cincopa and TransUnion TruAudience
Feature
Cincopa
9.2
16 Ratings
7% above category average
TransUnion TruAudience
-
Ratings
Video access controls
9.016 Ratings
00 Ratings
User management
9.016 Ratings
00 Ratings
Video link sharing
9.915 Ratings
00 Ratings
Internal video
9.013 Ratings
00 Ratings
External video
9.014 Ratings
00 Ratings
Video Player
Comparison of Video Player features of Cincopa and TransUnion TruAudience
Feature
Cincopa
9.0
19 Ratings
9% above category average
TransUnion TruAudience
-
Ratings
Player customization
9.019 Ratings
00 Ratings
Embedded videos
9.018 Ratings
00 Ratings
Video quality / Bandwidth controls
9.016 Ratings
00 Ratings
Mobile compatibility
9.017 Ratings
00 Ratings
Video Analytics
Comparison of Video Analytics features of Cincopa and TransUnion TruAudience
Feature
Cincopa
9.9
14 Ratings
23% above category average
TransUnion TruAudience
-
Ratings
Per viewer tracking
10.013 Ratings
00 Ratings
Per video tracking
9.914 Ratings
00 Ratings
Video analytics dashboard
9.712 Ratings
00 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Cincopa and TransUnion TruAudience
Feature
Cincopa
8.7
15 Ratings
1% above category average
TransUnion TruAudience
-
Ratings
On-Demand video
9.010 Ratings
00 Ratings
Live streaming
9.06 Ratings
00 Ratings
Video upload & format support
8.115 Ratings
00 Ratings
Video library / File management
9.015 Ratings
00 Ratings
Video portal
8.110 Ratings
00 Ratings
Video Engagement
Comparison of Video Engagement features of Cincopa and TransUnion TruAudience
Feature
Cincopa
7.7
2 Ratings
3% below category average
TransUnion TruAudience
-
Ratings
Audience Q&A / Live chat
8.21 Ratings
00 Ratings
Video comments
7.22 Ratings
00 Ratings
Security
Comparison of Security features of Cincopa and TransUnion TruAudience
Feature
Cincopa
-
Ratings
TransUnion TruAudience
9.0
2 Ratings
7% above category average
Role-based user permissions
00 Ratings
9.02 Ratings
Tag Management
Comparison of Tag Management features of Cincopa and TransUnion TruAudience
Feature
Cincopa
-
Ratings
TransUnion TruAudience
8.4
2 Ratings
4% above category average
Tag library
00 Ratings
7.02 Ratings
Tag variable mapping
00 Ratings
9.02 Ratings
Ease of writing custom tags
00 Ratings
9.02 Ratings
Rules-driven tag execution
00 Ratings
9.02 Ratings
Tag performance monitoring
00 Ratings
10.02 Ratings
Page load times
00 Ratings
7.02 Ratings
Mobile app tagging
00 Ratings
7.01 Ratings
Library of JavaScript extensions
00 Ratings
9.02 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Cincopa and TransUnion TruAudience
I would say that Cincopa is a first-stop for any dev project without an internal gallery option. This is especially true if the person in charge of content or building the galleries is not a coder. Cincopa makes designing a good looking gallery and inserting it into nearly any webpage a pretty simple process, so it is a great starting place. There may be other options that would fit a different development project better (internal gallery functions or a full-scale DAM with importable galleries), but for our purposes Cincopa was (and is) a perfect fit.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
Creating the firing conditions for a tag.
Adding users to different groups with limited or full admin permissions.
If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The number of pictures for the upload should be slightly higher.
The previous calculation of the traffic is difficult.
If many pictures have to be deleted from a gallery, that does not happen so fast, because only 50 pictures are loaded. Then you have to scroll all the way down and wait until the next 50 images are loaded, in order to be able to mark them for deletion. This takes a while with 800 pictures for example.
Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
Cincopa is very easy to use, especially to the uninitiated. You don't need a degree in CS or years of experience to set-up a fantastic looking gallery. The interface is self-explanatory for the most part and very easy to use. The drag-and-drop functionality makes it simple and inviting for all users.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Cincopa has nice templates that are easy to use. The images can be moved about, more images added, and the size changed.
I particularly like the Pinterest style template, as it fits in well with the number of images that I need to display on my website. The more choices displayed, the more likely customers are to order.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does
The video that we uploaded to our website will show prospects in the area around our apartment community and hopefully give them a good idea of how close they can be to work/school.
Our video will result in more apartments being rented which will have a positive impact on our ROI.
Our video will give residents and prospects a positive image of our community.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info