Cisco Adaptive Security Appliance (ASA) Software vs. Terminus ABM Platform

Cisco ASA's are great for internal network connected access between a firewall and the central management server. And, for complex networks where high security requirements with overly strict compliance are necessary. For networks with limited connectivity to the core or for poor network connectivity these are not the best solution. There are other more stand-alone firewall's that do this better. These firewall's are a little more complex to set up to start with so significant knowledge of these devices is required to set them up and ensure they are best practice installed.

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Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

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• ASA is our VPN concentrator. The client and server are very stable and very easy to use
• ASA also offers Intrusion Prevention, to an extent. This is also very useful for an improved security posture for a small company
• ASA allowed us to scale very quickly. We could onboard clients, partners, and consultants and give them a great onboarding experience as well
• Administrative costs with ASA are low. It's very easy to administer.

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Invited by TrustRadius (TR) on Vendor's Behalf

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• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

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• The ASDM software is at times a nightmare to install because of different java versions[.]
• [The firewall] could do with a power button, just to be able to do a hard reboot when needed[.]
• It would be nice to manage the firewall via the web on port 443[.]

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Invited by TrustRadius (TR) on Vendor's Behalf

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• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

To be honest there has been now great products out in the market compared to Cisco ASA. I beleieve Cisco has to do a lot of improvement in this area. The other defeiniete factors is the cost when it comes to renewals which is always a premium on Cisco products

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

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I generally have not noticed the outages, however since it's a machine it can malfunction, we need to implement the firewall infrastructure in such a way that it is highly available with device failure, region failure etc. Else any solution will be having the issues if they are not build with resiliency.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

The support is usually very good and gets back to you very quickly. However I had some instances of when two engineers will give me wildly different answers to what I thought was a simple question. Overall however I do rate the support highly and they are generally always very good.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It was quite a good one, how ever requires an expertise to deploy hence the SMB segment would be finding it difficult to implement this product. The one good reason is that there are lot of ASA certified engineers in compared to the other certified engineers. Hence this resembles positively on the deployment as you have quite a lot of experienced engineer on your deployment

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

We were using [pfSense] before in our environment but we regularly facing difficulties over it due to software bugs & downtime. After implementing Cisco ASA, it resolved our availability issue & provides us a reliable solution with the best security features & easy to understand GUI.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

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Independently Invited by TrustRadius

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• Most network engineers have worked with ASA, so there is no need for re-training when adding or turning over staff
• Current configs from older devices plug in easily, and are operational on larger devices if an upgrade is required
• Many support options available

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting