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CitrusAd vs. Wildfire Interactive (Discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CitrusAd

    Score6 out of 10
    N/ACitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.N/A

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
    Pricing
    CitrusAdWildfire Interactive (Discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CitrusAdWildfire Interactive (Discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    CitrusAdWildfire Interactive (Discontinued)
    Small Businesses
    No answers on this topic
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CitrusAdWildfire Interactive (Discontinued)
    Likelihood to Recommend
    6.0
    (1 ratings)
    2.0
    (4 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.9
    (3 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.5
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.5
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.5
    (2 ratings)
    User Testimonials
    CitrusAdWildfire Interactive (Discontinued)
    Likelihood to Recommend
    CitrusAd
    Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.
    Incentivized
    Read full review
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Pros
    CitrusAd
    • easy to learn
    • auctioning model
    • campaign performance
    Incentivized
    Read full review
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Cons
    CitrusAd
    • automatic targeting for campaigns
    • better analytics reports
    • speed
    Incentivized
    Read full review
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Likelihood to Renew
    CitrusAd
    No answers on this topic
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Usability
    CitrusAd
    No answers on this topic
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Reliability and Availability
    CitrusAd
    No answers on this topic
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Performance
    CitrusAd
    No answers on this topic
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Support Rating
    CitrusAd
    No answers on this topic
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Online Training
    CitrusAd
    No answers on this topic
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Implementation Rating
    CitrusAd
    No answers on this topic
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Alternatives Considered
    CitrusAd
    We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.
    Incentivized
    Read full review
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Return on Investment
    CitrusAd
    • Quick go to market
    • Increase Retail Media revenue
    Incentivized
    Read full review
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    ScreenShots