CitrusAd vs. IBM Sterling Order Management

Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.

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It's perfect for medium to large retailers

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Independently Invited by TrustRadius

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• easy to learn
• auctioning model
• campaign performance

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Independently Invited by TrustRadius

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• Centralizing data.
• Instantaneously updated data.
• Ad hoc reporting.

• automatic targeting for campaigns
• better analytics reports
• speed

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• RCP Based deployment
• Wider variety of sourcing configuration
• Product Documentation
• COM Features need to better so that Customer case handling is facilitated

The package of Sterling Order Management / Sterling Store / Sterling Call Center works very well and it supports the expansion to Geographies like US/EU/JP/China, some of hottest markets for e-commerce.

We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Warehouse Management System which is mainly focussed on warehouse fulfillment but not on the routing and availability tracking

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• Quick go to market
• Increase Retail Media revenue

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Optimal inventory management resulted in more orders per minute and good ROI and customer experience

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info