Claris FileMaker vs. Coremetrics / IBM Digital Analytics (discontinued)

If your company is really small, I can understand the need for a product like this. However, I would go for MS Access... FileMaker Pro can not be integrated with other systems (like MS Access can at least be handled by C# for instance, and can be integrated with MS Excel or even SQL server). I'm really not sure in what scenario one would choose for FileMaker Pro. If your application or company grows bigger, you're going to have a problem to move to another environment. Also, the fact that only one person can work with the backend at any given time is a problem in a somewhat larger company.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The relational database management system makes the program highly customizable to fit the needs of any product. You can add a ton of information to each record and update your inventory on a regular basis with an Excel import or manually inside of the record. It has the capability to incorporate barcoding, which can manage your available inventory with ease.
• The scripting language allows FileMaker to automatically calculate complex algorithms automatically or generate report outs with the click of a button. This allows for greater UI, especially with active users who are not familiar with writing code. Almost all of our internal data is linked to the FileMaker database
• The server license allows many users to update the database in real time, which is handy if your inventory is constantly changing. We have users with Macs, PCs, iPhones and handheld tablets linked to our FileMaker database and they are updating the information constantly throughout the day.
• If you invest some time into formatting and scripting the database, there is a high ease of use for users without knowledge of any programming or FileMaker itself.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Developer features need to be beefed up - namely adding the ability to search code for a phrase or keyword and the ability to do the same in the "relationship graph" in the database.
• Add ability for users to edit the same table record at the same time by version control.
• Allow Filemaker Server to use more than 1 core; currently multi-processing is not supported and it can be tricky to find just the right server to support the application you've built to the fullest capacity.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

It it not really up to me but my opinion does have some weight in the decision and the reason I would renew my use FileMaker Pro 8.5 is because I am finally getting used to it! Now that I have been working with the program, tasks have become quicker and projects are getting done faster. File Maker Pro 8.5 really is a versatile tool and I think we are just scratching the surface with it's abilities.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

It's almost what it should be after so may years and with Apple's longevity and strength behind it. For people who earn their living based on efficiency I think there are too many developer obstacles that waste time and therefore money.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Very easy to implement and use.

mostly never issues and if there are they are resolved fast

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Never had any issues

for the most part but lots of error messages if you type something h correctly

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

The forums are great with lots of helpful experts and the staff monitor them to provide help where needed. There have been a couple of unique technical issues I've had to deal with that I haven't been able to get resolved so I chose to score this a 9 instead of a 10.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

easy to follow along and was able to jump in right away

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

Suggest you use an iterative R.A.D. or AGILE development approach. (i.e. rather than writing a gigantic spec for a system, then building it). FileMaker facilitates quick prototypes. Developing an example, then allowing users to "try it out" is a snap.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

FileMaker is still the quickest way to go from zero to having a minimum viable working solution. Simple solutions can be built in as little as a afternoon of development. It is the only tool I am aware of which allows tech savy end users with domain knowledge to build bespoke apps for their businesses without undertaking professional software development training.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

it's most definitely does as we are a unique business to use this for scholarship awarding

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We are a more agile company because of FileMaker. A few of us who are tech-savvy enough to manage the database (but are not professional developers) can make needed adjustments to our database without having to employ an in-house developer or contract with a 3rd party. As our business processes evolve and change, it's easy to update the database to accommodate those changes.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info