Claris' FileMaker is presented as a Workplace Innovation Platform, and is used to create a custom app. Manual processes can be automated with Claris FileMaker Pro, and apps can be created to manage contacts, track inventory, organize projects, etc.
$21
per month per user
Agentforce Marketing
Score7.6 out of 10
N/A
Marketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
If your company is really small, I can understand the need for a product like this. However, I would go for MS Access... FileMaker Pro can not be integrated with other systems (like MS Access can at least be handled by C# for instance, and can be integrated with MS Excel or even SQL server). I'm really not sure in what scenario one would choose for FileMaker Pro. If your application or company grows bigger, you're going to have a problem to move to another environment. Also, the fact that only one person can work with the backend at any given time is a problem in a somewhat larger company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The relational database management system makes the program highly customizable to fit the needs of any product. You can add a ton of information to each record and update your inventory on a regular basis with an Excel import or manually inside of the record. It has the capability to incorporate barcoding, which can manage your available inventory with ease.
The scripting language allows FileMaker to automatically calculate complex algorithms automatically or generate report outs with the click of a button. This allows for greater UI, especially with active users who are not familiar with writing code. Almost all of our internal data is linked to the FileMaker database
The server license allows many users to update the database in real time, which is handy if your inventory is constantly changing. We have users with Macs, PCs, iPhones and handheld tablets linked to our FileMaker database and they are updating the information constantly throughout the day.
If you invest some time into formatting and scripting the database, there is a high ease of use for users without knowledge of any programming or FileMaker itself.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Developer features need to be beefed up - namely adding the ability to search code for a phrase or keyword and the ability to do the same in the "relationship graph" in the database.
Add ability for users to edit the same table record at the same time by version control.
Allow Filemaker Server to use more than 1 core; currently multi-processing is not supported and it can be tricky to find just the right server to support the application you've built to the fullest capacity.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It it not really up to me but my opinion does have some weight in the decision and the reason I would renew my use FileMaker Pro 8.5 is because I am finally getting used to it! Now that I have been working with the program, tasks have become quicker and projects are getting done faster. File Maker Pro 8.5 really is a versatile tool and I think we are just scratching the surface with it's abilities.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
It's almost what it should be after so may years and with Apple's longevity and strength behind it. For people who earn their living based on efficiency I think there are too many developer obstacles that waste time and therefore money.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
The forums are great with lots of helpful experts and the staff monitor them to provide help where needed. There have been a couple of unique technical issues I've had to deal with that I haven't been able to get resolved so I chose to score this a 9 instead of a 10.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Suggest you use an iterative R.A.D. or AGILE development approach. (i.e. rather than writing a gigantic spec for a system, then building it). FileMaker facilitates quick prototypes. Developing an example, then allowing users to "try it out" is a snap.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
FileMaker is still the quickest way to go from zero to having a minimum viable working solution. Simple solutions can be built in as little as a afternoon of development. It is the only tool I am aware of which allows tech savy end users with domain knowledge to build bespoke apps for their businesses without undertaking professional software development training.
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are a more agile company because of FileMaker. A few of us who are tech-savvy enough to manage the database (but are not professional developers) can make needed adjustments to our database without having to employ an in-house developer or contract with a 3rd party. As our business processes evolve and change, it's easy to update the database to accommodate those changes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
