What users are saying about
1 Rating
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Score 10 out of 100
31 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Claritas PRIZM Premier

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Mark Mason Taylor | TrustRadius Reviewer

Crunchbase

The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Claritas PRIZM Premier
Crunchbase
6.7
Advanced search
Claritas PRIZM Premier
Crunchbase
7.0
Identification of new leads
Claritas PRIZM Premier
Crunchbase
6.8
List quality
Claritas PRIZM Premier
Crunchbase
6.8
List upload/download
Claritas PRIZM Premier
Crunchbase
5.5
Ideal customer targeting
Claritas PRIZM Premier
Crunchbase
6.2
Load time/data access
Claritas PRIZM Premier
Crunchbase
8.1

Sales Intelligence Data Standards

Claritas PRIZM Premier
Crunchbase
7.1
Contact information
Claritas PRIZM Premier
Crunchbase
5.9
Company information
Claritas PRIZM Premier
Crunchbase
7.6
Industry information
Claritas PRIZM Premier
Crunchbase
7.7

Data Augmentation & Lead Qualification

Claritas PRIZM Premier
Crunchbase
7.7
Lead qualification process
Claritas PRIZM Premier
Crunchbase
5.6
Smart lists and recommendations
Claritas PRIZM Premier
Crunchbase
8.0
Salesforce integration
Claritas PRIZM Premier
Crunchbase
9.6
Company/business profiles
Claritas PRIZM Premier
Crunchbase
7.6
Alerts and reminders
Claritas PRIZM Premier
Crunchbase
7.7
Data hygiene
Claritas PRIZM Premier
Crunchbase
6.7
Automatic data refresh
Claritas PRIZM Premier
Crunchbase
7.0
Tags
Claritas PRIZM Premier
Crunchbase
8.8
Filters and segmentation
Claritas PRIZM Premier
Crunchbase
8.7

Sales Intelligence Email Features

Claritas PRIZM Premier
Crunchbase
8.2
Sales email templates
Claritas PRIZM Premier
Crunchbase
8.2
Append emails to records
Claritas PRIZM Premier
Crunchbase
8.2

Pros

Claritas PRIZM Premier

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Mark Mason Taylor | TrustRadius Reviewer

Crunchbase

  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Anonymous | TrustRadius Reviewer

Cons

Claritas PRIZM Premier

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
Mark Mason Taylor | TrustRadius Reviewer

Crunchbase

  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Claritas PRIZM Premier

Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Mark Mason Taylor | TrustRadius Reviewer

Crunchbase

No score
No answers yet
No answers on this topic

Alternatives Considered

Claritas PRIZM Premier

No answers on this topic

Crunchbase

Crunchbase is the best resource for prospecting startups hands down. TechTarget has a lot of useful info, but I found it to be inaccurate where it mattered most. Crunchbase's data seems more accurate, and is also easier to use. Not the most exact comparison, but they offer similar background information.
Anonymous | TrustRadius Reviewer

Return on Investment

Claritas PRIZM Premier

  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Mark Mason Taylor | TrustRadius Reviewer

Crunchbase

  • The best use we get out of Crunchbase Pro is staying on top of funding, mergers, and acquisitions. This has really helped us to identify key target accounts for our ABM strategy.
Parker O'Very | TrustRadius Reviewer

Pricing Details

Claritas PRIZM Premier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Claritas PRIZM Premier Editions & Modules

Additional Pricing Details

Crunchbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Crunchbase Editions & Modules

Edition
Pro$29.001
  1. Per Month Per User
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Claritas PRIZM Premier
10.0
Crunchbase
7.8

Likelihood to Renew

Claritas PRIZM Premier
10.0
Crunchbase

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