Wonderful tool to assist in prospecting
January 09, 2020

Wonderful tool to assist in prospecting

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Free

Overall Satisfaction with Crunchbase

Pretty much everyone on my product side of the sales organization uses Crunchbase to help with breaking into accounts and staying on top of news relevant to clients. It is helpful when sending cold emails or having initial convos to know where these companies stand on funding and competition in the market. Overall it just makes the sales reps seem more knowledgable when they come in already knowing details about the client's current stance in the market.
  • Funding news - Huge strength to know immediately when a funding round is available.
  • UX/UI super easy to navigate making it a simple tool to use for early sales reps.
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
  • Hard to determine ROI since not quantifiable, but the tool definitely has an impact on the overall sales cycle.
  • Business objectives are further supported by having knowledge about the company enterprise space.
Sales Navigator is better only because it provides you with more direct contacts to reach out to. Crunchbase only tells you really the top dogs in the company like c-level execs, not necessarily contacts that you would be having sales conversations with.
Any time you are speaking with a client, it is to your benefit to know more about their tech space as well as competitors. It just makes you seem more trustworthy and smart, so they are more likely to purchase your product.

Crunchbase Feature Ratings

Advanced search
9
Identification of new leads
10
List quality
8
List upload/download
Not Rated
Ideal customer targeting
9
Load time/data access
9
Contact information
8
Company information
9
Industry information
10
Lead qualification process
8
Smart lists and recommendations
8
Company/business profiles
9
Alerts and reminders
5
Data hygiene
8
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
7