Classy vs. Virtuous CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Classy
Score 7.6 out of 10
N/A
Classy is a fundraising platform that supports direct giving and peer-to-peer fundraising, recurring donations, and event management. Classy offers nonprofits the tools to provide the right experience to the right donor at the right time. Classy gives nonprofits access to customizable campaigns, best-in-class integrations, and an expansive library of resources including always-available care agents and hands-on fundraising coaches. Together, the vendor states that Classy and…N/A
Virtuous CRM
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
Virtuous Software, headquartered in Phoenix offers a nonprofit CRM, fundraising, volunteer, and marketing tools used to create more responsive donor experiences and grow giving. The CRM unifies fundraising, marketing, and donor development activities.N/A
Pricing
ClassyVirtuous CRM
Editions & Modules
No answers on this topic
Starter (under 5K contacts)
Contact Sales
Up to 5 users and includes 1,000 supporter records
Platform (5K-30k contacts)
Contact Sales
Unlimited users and includes your first 5,000 supporter records
Enterprise (30k-Millions)
Contact Sales
Unlimited users and (potentially) unlimited supporters
Offerings
Pricing Offerings
ClassyVirtuous CRM
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Best Alternatives
ClassyVirtuous CRM
Small Businesses
OneCause
OneCause
Score 9.3 out of 10
Bloomerang
Bloomerang
Score 9.1 out of 10
Medium-sized Companies
OneCause
OneCause
Score 9.3 out of 10
Bloomerang
Bloomerang
Score 9.1 out of 10
Enterprises
Blackbaud CRM
Blackbaud CRM
Score 7.4 out of 10
Blackbaud CRM
Blackbaud CRM
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClassyVirtuous CRM
Likelihood to Recommend
8.6
(53 ratings)
5.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(3 ratings)
-
(0 ratings)
User Testimonials
ClassyVirtuous CRM
Likelihood to Recommend
Classy.org
Well suited for organizations with large fundraising programs or many recurring donors, especially those who have the staffing to devote to reporting and fundraising data analysis. Variety of payment options is good for mobile-first or younger audiences who may be taking more frequent advantage of payment methods like Venmo and Apple Pay. Most useful if it is used in tandem as an event registration/event hosting platform (Classy Event Registration or Classy Live) as attendee data and fundraising is kept in a single place. Less appropriate for smaller organizations, or folks that will not be doing crowdfunding/peer-to-peer/events. There are other platforms that do standard donation pages well that have fewer bells and whistles but are accordingly cheaper.
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Virtuous Software, LLC.
I think it's great for organizations that simply need to manage their donor base in a user-friendly way. If you treat all of your donors the same and do not do much segmented communication, Virtuous is great for you! if you do need segmentation, they need to improve their email marketing software. Also, if you plan to use other tools, they really lack any kind of integration, which is not ideal.
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Pros
Classy.org
  • The Classy platform is easy to use, both for the staff and our volunteer fundraisers
  • It's easy to build a great looking fundraising page
  • Classy support (particularly chat and phone) are attentive and responsive. Every one there is smart and nice!
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Virtuous Software, LLC.
  • User-friendly CRM.
  • Knowledgable support staff.
  • Allows for email marketing on a mass level.
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Cons
Classy.org
  • Campaigns lack customization options which can be limiting- while you can add code to make some changes, there is a basic framework that you can't always override.
  • Slow to roll out some donor payment options like Venmo.
  • Not inexpensive price point and on an annual contract, so the software is definitely an investment.
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Virtuous Software, LLC.
  • Does not currently have action based/click based email marketing automation capabilities.
  • Lacks integration with any other tools we/our nonprofits are using.
  • Expensive, even just for the support they charge hourly.
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Usability
Classy.org
VERY easy to use, but lacks flexibility. But very easy to learn and master, even for someone with technical skills. They offer live chat which is a great help for on-demand support. At higher call volumes, you may wait 10 minutes, but I’ve never waited for more than that and the support if 90% of the time very helpful.
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Virtuous Software, LLC.
No answers on this topic
Support Rating
Classy.org
Classy's team was very helpful as we transitioned over, and helped us get everything set up quite easily. The few times we've had issues or questions, their online chat feature has been a quick way to get answers. On Giving Tuesday last year, the site went down, but Classy was quick with communication to its clients and had the problem resolved in about an hour. I know that if we have any problems or questions, the company and its team will be responsive and helpful. That makes a difference to me and our small team. We don't have time to troubleshoot or stay on hold for a long time waiting for support.
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Virtuous Software, LLC.
No answers on this topic
Alternatives Considered
Classy.org
I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would highly recommend it.
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Virtuous Software, LLC.
I think the way to look at a CRM is really based on what provides the easiest user experience for you and your team. These days, they all do basically the same thing. Nothing about Virtuous stands out as significantly unique compared to the others. So if you like it, use it... but the others are just as good and actually have better integrations and more capabilities.
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Return on Investment
Classy.org
  • This has been nothing but positive. We use the basic version so there is no fee associated with it other than a percentage of each transaction. So everything that comes in is added revenue where the only investment is staff time, but there is no monetary investment.
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Virtuous Software, LLC.
  • Better donor management.
  • Better predictive analytics on donors and giving numbers.
  • Increases were seen in overall revenue since joining with Virtuous.
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ScreenShots

Classy Screenshots

Screenshot of Campaign Designer: Campaign pages can be used to collect one-time or recurring donations through a customizable, mobile-responsive web page optimized for conversion.Screenshot of Peer-to-Peer: Mobilizes supporters with tools to fundraise on a nonprofit's behalf.Screenshot of Classy Live: Powers events of any size and location with an event fundraising platform that unites donors around a customized experience.Screenshot of Recurring Giving: To build a reliable revenue stream and appeal to more donors for ongoing support.Screenshot of Embedded Donation Forms: Maximizes conversion and revenue on websites using a form built for performance.Screenshot of Crowdfunding: To tell a story and inspire support for a cause with conversion-optimized crowdfunding campaigns.

Virtuous CRM Screenshots

Screenshot of Automation Workflows: Automation personalized communications!Screenshot of Merge: Easily merge records for clean data!Screenshot of Constituent Scoring: Make the right ask at the right time based on predictive analytics!Screenshot of Reporting Widgets: Customize your data views for easy at-a-glance reporting!Screenshot of Social Insights: Get social information on your donors automatically!Screenshot of Donor Information: Easy to navigate donor information and recent activity!