CleverTap vs. Pushnami

It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

Often we have visitors on the website who are only exploring options but are not sure about registration. Pushnami's push has been quite useful in bringing them back to explore more. The campaigns that we use for first-time visitors, and repeat visitors are totally different and work in conjunction with each other. I must say it has boosted our conversion ratio by many folds. Even though the features are quite common, it is the ease of tracking and segregating which wins my vote for Pushnami.

• User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
• Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
• Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.

• The interface is straightforward, clean and easy to understand. And it offers all the features which are similar to other push services.
• You can design campaigns for automated pushes which is now a standard feature but really useful.
• The pricing is towards middle to lower spectrum than some of the push services.

• Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
• Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
• The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

• Can further lower the prices, the initial offering was really pocket-friendly.
• Introduce some more innovative features.
• Pushnami fulfils all the required needs, and works as per expectation which is sufficient enough.

For their expertise and timely resolution to our issues.

Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.

The only reason I opted for Pushnami was the subscription fee deal that they offered. It was much, much lower than the next best option that I had. And Google search was full of options with amazing reviews. Pushnami offered the first year completely free of cost, with downsized rates from the second year onwards. It seemed the best fit and had all the required features like automation, campaigns, and multiple websites that we needed.

• Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

• ROI has been great, so far I've spent over $500 with over $3500 in revenue through registrations generated via push notifications.
• Most of the subscribers are dead subscribers, it is only a fraction of the subscribers that contribute to the revenue. The payment is dependent on the subscriber count which can be removed.
• It would be great if that could be automated.
• The ease of management has been great ever since the subscription