CleverTap: Analytics At Scale
Anonymous | TrustRadius Reviewer
Updated March 27, 2019

CleverTap: Analytics At Scale

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with CleverTap

CleverTap is the central and core analytics platform for our company. With millions of users every month spending an enormous amount of time on our site to research various things, the amount of data generated is captured in CleverTap. We use it for marketing to target a super concentrated set of users with relevant messaging.
  • Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
  • Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
  • Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.
  • I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.
  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Intercom did the messaging part to users within our app very well. However, its pricing is prohibitive for a B2B company and the USP is more chat focussed. However, it may work for some high-value B2B scenarios. At our scale, we need something much more in-depth and affordable.
From my experience, CleverTap works great where you have a ton of data being collected by users in a product that involves lots of steps. That gives you enough places to capture data and target users. So, e-commerce is great! Mobile apps that are consumer-facing and, to some extent, SaaS products can use it too.