CleverTap: Analytics At Scale
Updated March 27, 2019
CleverTap: Analytics At Scale
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with CleverTap
CleverTap is the central and core analytics platform for our company. With millions of users every month spending an enormous amount of time on our site to research various things, the amount of data generated is captured in CleverTap. We use it for marketing to target a super concentrated set of users with relevant messaging.
- Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
- Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
- Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.
- I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.
- Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
- Intercom, iZooto and Google Analytics
Intercom did the messaging part to users within our app very well. However, its pricing is prohibitive for a B2B company and the USP is more chat focussed. However, it may work for some high-value B2B scenarios. At our scale, we need something much more in-depth and affordable.