Must-have powerful tool for mobile marketing!
July 26, 2019
Must-have powerful tool for mobile marketing!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with CleverTap
CleverTap is being used by multiple departments in the organization -- by marketing for sending out user communications, by the product team for user behavior and funnel analysis, by the leadership team to review the user and booking trends, by engineering to measure the impact of their changes on various KPIs/events, and by the analytics team to create retention/funnel/trends dashboards, etc.
- User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
- Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
- Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
- Speed: when using a large data sets, the query processing tends to become slow.
- Attribution: attribution for paid channels is still not robust, and could be improved.
- Cost: it tends to become costly when you scale up to over a few billion events, as the pricing is based on events and not MAUs. It's great for smaller organizations, but as you scale it will become costly.
- Helped improve repeat customer purchase, as it improved bookings through re-marketing.
- Helped decrease uninstalls through dormant user reminder campaigns and then uninstall surveys that made those users reinstall the app.
- Helped improve the overall bookings through various recency-frequency segmentation targeting.
CleverTap is better than WebEngage and MoEngage when it comes to mobile marketing -- it also has a much more advanced set of analytics and segmentation tools that actually work, unlike other tools that do not have such powerful analytics in place. Also, it offers insights and suggestions from time to time, which is pretty helpful.
Evaluating CleverTap and Competitors
- Price
- Product Features
- Product Usability
- Third-party Reviews
It was the product features that it offered, which were better than all other sets of competitors back then.
We will also evaluate this tool on pricing and scalability factors, now that we have also scaled quite a bit.
CleverTap Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - Yes, every time it has been resolved in a timely manner, at times not to my satisfaction, but they do resolve it in a timely manner.
Yes, we had sent an incorrect campaign to our users by mistake, and it wasn't getting fixed from the dashboard for some reason. We reached out to the CleverTap team in late-night hours (post office hours). The email was marked as urgent. Their team responded within 5mins, and we were able to fix the issue and avoid collateral damage to our brand.