Must-have powerful tool for mobile marketing!
Anonymous | TrustRadius Reviewer
July 26, 2019

Must-have powerful tool for mobile marketing!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with CleverTap

CleverTap is being used by multiple departments in the organization -- by marketing for sending out user communications, by the product team for user behavior and funnel analysis, by the leadership team to review the user and booking trends, by engineering to measure the impact of their changes on various KPIs/events, and by the analytics team to create retention/funnel/trends dashboards, etc.
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
  • Speed: when using a large data sets, the query processing tends to become slow.
  • Attribution: attribution for paid channels is still not robust, and could be improved.
  • Cost: it tends to become costly when you scale up to over a few billion events, as the pricing is based on events and not MAUs. It's great for smaller organizations, but as you scale it will become costly.
  • Helped improve repeat customer purchase, as it improved bookings through re-marketing.
  • Helped decrease uninstalls through dormant user reminder campaigns and then uninstall surveys that made those users reinstall the app.
  • Helped improve the overall bookings through various recency-frequency segmentation targeting.
CleverTap is better than WebEngage and MoEngage when it comes to mobile marketing -- it also has a much more advanced set of analytics and segmentation tools that actually work, unlike other tools that do not have such powerful analytics in place. Also, it offers insights and suggestions from time to time, which is pretty helpful.
It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.

Evaluating CleverTap and Competitors

  • Price
  • Product Features
  • Product Usability
  • Third-party Reviews
It was the product features that it offered, which were better than all other sets of competitors back then.
We will also evaluate this tool on pricing and scalability factors, now that we have also scaled quite a bit.

CleverTap Support

For their expertise and timely resolution to our issues.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes - Yes, every time it has been resolved in a timely manner, at times not to my satisfaction, but they do resolve it in a timely manner.
Yes, we had sent an incorrect campaign to our users by mistake, and it wasn't getting fixed from the dashboard for some reason. We reached out to the CleverTap team in late-night hours (post office hours). The email was marked as urgent. Their team responded within 5mins, and we were able to fix the issue and avoid collateral damage to our brand.