CleverTap Review
Updated June 28, 2019

CleverTap Review

Julio Boschi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with CleverTap

We use CleverTap throughout all of our CRM processes. User acquisition with targeted member to member communication, activation journey campaigns, reactivation through remarketing and special offers, segmentation of specific users with specific actions, etc. Beyond that, we use Clevertap to keep track of several KPIs and campaign performances such as user engagement, user cohorts, AB tests, uninstalls etc. One major problem that it does address is the possibility to personalize the content we deliver to our users; at the same time, its intelligence selects the right time and situation to do it. The level of detail possible to manage is excellent.
  • Journey campaigns
  • User segmentation
  • Performance tracking
  • Its customer success team is great
  • It does not have a built-in SMS provider.
  • I does not have a built-in email provider
  • It gets pricier as you keep piling up data to be stored.
  • It improved our user engagement rate.
  • It helped to improve our revenue.
  • It helped to decrease our churn rate.
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.
CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
It is well suited for apps that intend to keep track and boost its user's engagement, for apps that want to deliver personalized content getting better results in return, and for apps which business requires constant interaction with its users. It is also great for apps that want to manage their KPIs on a very detailed level. It is not suited for apps that do not have development people able to keep it updated and fully integrated. CleverTap demands some tech work since it is constantly launching new features.