Good tool for marketers, needs improvements
Updated May 01, 2024

Good tool for marketers, needs improvements

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with CleverTap

We use Clevertap for behavioral analytics and customer engagement. We create targeted campaigns for specific segments, analyze campaign performance and take marketing decisions based on the engagement data. We intend to use it extensively but there are constraints with respect to many features not up to the mark OR due to broken features. However, the combination of SMS, Email, Push and In-App notifications make it a good tool to have.

Pros

  • Multi-platform engagement
  • Funnel Data
  • Marketing automation options

Cons

  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
  • Notifications
  • Funnel Analysis
  • SMS & Email Integrations
  • Boards
  • Positive: Saves manual work with automation.
  • Positive: Helps in realtime marketing.
  • Negative: Messes up with your data, can't rely completely.

Do you think CleverTap delivers good value for the price?

No

Are you happy with CleverTap's feature set?

Yes

Did CleverTap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of CleverTap go as expected?

No

Would you buy CleverTap again?

No

[In my opinion] It's [CleverTap] not appropriate for starter businesses. It's appropriate for businesses with very strong in-house tech teams to maneuver challenges on their own because after deep integration one can't expect Clevertap Support to be much helpful [from my experience]. It is good in the sense that you need one tool for all-around communications and analytics. However, they have moved away from the events container system, but those still on the events container are neither automatically educated nor transitioned into their new tiers of pricing. I find this a lack of effort of the sales team. So, you are on your own after the implementation.

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