CleverTap vs. TIBCO BusinessEvents

It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

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TIBCO BusinessEvents is part of the CEP (Complex Event Processing) family, this means that it fits perfectly in all those scenarios where a correlation between incoming events is required. Where a stateful process is necessary. It does not fit well for a kind of Process Orchestrator scope, where simple events are coming in, and there is a well-defined behavior the system, would have on incoming request, and no particular reason to use a rule engine and its complexity. Anyway, there are particular cases where BusinessEvents would be a good actor in orchestrating a portion of CEP solutions activities

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• User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
• Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
• Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.

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• It allows us to build rule-based model-driven application, to collect, filter, analyze, correlate various business events in our real-time event flow
• It makes various business applications/components easy to integrate (loosely decoupled but chained via the events flow) together
• Its distributed rule engine and embedded in-memory data grid (ActiveSpace) gives us a lot of flexibility and room to play with a large amount of rules and data with high performance

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• Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
• Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
• The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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• Better integration with R versions and better debug for R-scripts in Spotfire. There are inconsistencies in syntactic expressions accepted by R-studio and not accepted in Spotfire. Accelerating the debug would be awesome. Having a command like View (data frame) that directly output in the dashboard would be a great accelerator.

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TIBCO Business Events is one of the best in business and very well suitable for organization like ours where there are large volumes of data that need to be processed on daily basis. It helps in real time monitoring of data and supports writing complex rules which makes it easier to get the work done. It also helps in fraud detection by identifying suspicious activities and integrate with other systems for a comprehensive view.

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For their expertise and timely resolution to our issues.

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Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.

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I was not part of evaluation of the products in this space in my organization. But I feel BE is better in terms of RIO if compared with some commercial products from Orcle, IBM and SAP. I strongly feel difficulty in using cloud native features is one big shortcoming in current product offering. This will tend customer like us to explore options that are well suited with ur cloud first vision.

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• Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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• Positive : Real-time event stream processing helps handle transactions very efficiently.
• Negative : Earlier versions of BE (5.0 & 5.1) had major issues in data handling in cache that impacted the data integrity of the application.
• Positive : Decision Tables are a huge plus in TIBCO BE.

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