CleverTap vs. TIBCO Messaging

It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

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Organization which uses TIBCO Business Works or TIBCO Business Process Management or TIBCO BPM Enterprise can make use of TIBCO Messaging as it works well with other TIBCO tools. Many TIBCO tools have TIBCO Messaging products bundled as a package along with other TIBCO tools. Use of dynamic topics and queues makes run time processing easier.

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• User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
• Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
• Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.

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• Tibco EMS performs very well, and it meets our stringent performance requirements for corporate messaging backbone.
• Tibco EMS scales well, and this is another of our stringent requirements.
• Tibco provides good support for the EMS product, and continues to improve it. This is important as we don't want to use something that does not keep up with the changes in the technology landscape.

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• Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
• Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
• The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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• In terms of TIBCO Messaging, it would nice to have a more out-of-the-box way of linking its objects (queues, topics) directly to those of other popular solutions like MQ or Kafka.
• Not being able to filter (that is, using selectors) through patterns/subtexts on the message body is missed on occasions.
• Given the current trends and state-of-art, lift & shift of on-premise EMS clusters to cloud architectures should be more directly attainable.

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EMS is a solid system and I see no reason to abandon it, in fact I am eager to see what the next versions will offer and future road maps. Knowing we have support to help us in case of problems is invaluable, both in case of critical issues and to improve overall performance.

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For their expertise and timely resolution to our issues.

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Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.

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We also use other messaging products: IBM MQ, especially for integration with other systems (server2server), which has been an industry standard for a long time, and Apache Kafka for cloud-native applications. EMS is a worse option compared to them, but it is still acceptable.

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• Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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• Improved developer productivity as TIBCO Enterprise Message Service requires minimal coding
• Quicker time to market as the configuration / onboarding can be automated with this tool
• Ability to onboard more clients/consumers as the tool can handle large volumes seamless
• Improved visibility on the end to end process as the product provides monitoring by using JMS header information