What users are saying about
10 Ratings
87 Ratings
10 Ratings
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Score 7.3 out of 100
87 Ratings
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Score 8.5 out of 100

Attribute Ratings

  • Clicky is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

10.0

Clicky

100%
2 Ratings
8.2

Twilio Segment

82%
20 Ratings

Likelihood to Renew

10.0

Clicky

100%
1 Rating

Twilio Segment

N/A
0 Ratings

Support Rating

10.0

Clicky

100%
2 Ratings
7.9

Twilio Segment

79%
11 Ratings

Likelihood to Recommend

Clicky

There are no special resources needed to use Clicky - it works well for all the sites I've used it on, providing up to date metrics on visitors and actions. It started out as analytics particularly suited to bloggers and it's still very strong there, but I believe it can work in a wide range of scenarios.
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Twilio

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros

Clicky

  • Analytics.
  • Real time user tracking.
  • Ease of use for reports.
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Twilio

  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
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Cons

Clicky

  • It's hard to find a negative feature about Clicky, but if I must pick one, it would be the fact that some reports are only available for limited periods, which means you can't get a one year overview of all aspects of your site. That's just nitpicking, though, as what Clicky offers is more than enough for most people.
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Twilio

  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
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Pricing Details

Clicky

Starting Price

Editions & Modules

Clicky editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Twilio Segment

    Starting Price

    $120 per month

    Editions & Modules

    Twilio Segment editions and modules pricing
    EditionModules
    Free$0.001
    Team$120.002
    BusinessContact Sales3

    Footnotes

    1. Includes 1,000 visitors/mo
    2. Includes 10,000 visitors/mo
    3. Custom Volume

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Clicky

    In addition to the factors already mentioned, Clicky is constantly being updated to improve functionality for users and the development team is extremely responsive. Recent updates include enhanced support for HTML5 audio and video tracking, additional visitor detail and new comparison trends. In my opinion, Clicky just keeps getting better
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    Twilio

    No answers on this topic

    Support Rating

    Clicky

    Know what they doing and reply quickly.
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    Twilio

    Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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    Alternatives Considered

    Clicky

    Clicky is much easier and more enjoyable to use.
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    Twilio

    I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
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    Return on Investment

    Clicky

    • Over the 7 years I've used it, Clicky has given me a better understanding of where my main visitors are coming from, contributing for example to a decision to create content in US English rather than my native UK English because most visitors are from the US.
    • Clicky provided real time stats when few others were doing so, enabling me to respond more quickly to visitors interacting with my content.
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    Twilio

    • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
    • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
    • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
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    Screenshots

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