TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cloudinary

    Score9 out of 10
    N/ACloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.

    $49

    per month

    Outbrain

    Score5 out of 10
    N/AOutbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
    Pricing
    CloudinaryOutbrain
    Editions & Modules
    Media Optimizer - Scale
    $49
    per month
    Programmable Media - Plus
    $99
    per month
    Programmable Media - Advanced
    $249
    per month
    Programmable Media - Enterprise
    Custom Pricing
    Digital Asset Management
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    CloudinaryOutbrain
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CloudinaryOutbrain
    Considered Both Products
    Cloudinary
    No answer on this topic
    Outbrain
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    CloudinaryOutbrain
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cloudinary and Outbrain
    Feature
    Cloudinary
    9.0
    1 Ratings
    24% above category average
    Outbrain
    -
    Ratings
    Dashboards9.01 Ratings00 Ratings
    Standard reports9.01 Ratings00 Ratings
    Data exportability9.01 Ratings00 Ratings
    Content analytics9.01 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Cloudinary and Outbrain
    Feature
    Cloudinary
    9.6
    1 Ratings
    16% above category average
    Outbrain
    -
    Ratings
    Uploading assets10.01 Ratings00 Ratings
    Downloading assets10.01 Ratings00 Ratings
    Categories9.01 Ratings00 Ratings
    Asset storage10.01 Ratings00 Ratings
    Asset sharing10.01 Ratings00 Ratings
    Asset search10.01 Ratings00 Ratings
    Tagging system9.01 Ratings00 Ratings
    Content editing9.01 Ratings00 Ratings
    Metadata9.01 Ratings00 Ratings
    User access9.01 Ratings00 Ratings
    DAM Integrations10.01 Ratings00 Ratings
    DAM API10.01 Ratings00 Ratings
    Best Alternatives
    CloudinaryOutbrain
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Medium-sized Companies
    MediaValet
    Score8.8 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
    AdSense
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CloudinaryOutbrain
    Likelihood to Recommend
    10.0
    (7 ratings)
    1.5
    (17 ratings)
    Usability
    10.0
    (2 ratings)
    7.8
    (5 ratings)
    Support Rating
    9.0
    (3 ratings)
    7.5
    (6 ratings)
    User Testimonials
    CloudinaryOutbrain
    Likelihood to Recommend
    Cloudinary
    Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
    Incentivized
    Read full review
    Outbrain
    If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
    Incentivized
    Read full review
    Pros
    Cloudinary
    • Cloudinary is the best in the market for photo and video transformations.
    • Cloudinary takes customer's requests for special features and implements them very quickly.
    Incentivized
    Read full review
    Outbrain
    • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
    • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
    • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
    Incentivized
    Read full review
    Cons
    Cloudinary
    • Their API does require URLs that can get quite lengthy and not always easy to parse on sight.
    • Documentation on how transformations work and what they actually do to your image could be clearer (what does force_strip actually mean?).
    • Although a free tier exists and is quite generous, should you need to acquire a premium plan for your needs the pricing at scale can climb quickly.
    Incentivized
    Read full review
    Outbrain
    • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
    • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
    Incentivized
    Read full review
    Usability
    Cloudinary
    Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
    Incentivized
    Read full review
    Outbrain
    The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
    Incentivized
    Read full review
    Support Rating
    Cloudinary
    We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
    Incentivized
    Read full review
    Outbrain
    We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
    Incentivized
    Read full review
    Alternatives Considered
    Cloudinary
    Cloudinary seemed to be the most sophisticated with the most documentation and platform support. Other solutions seemed to be a lot harder to implement, however, due to the good documentation and API samples on their GitHub we were able to implement it nicely. Additionally, they have a lot of really well-known brands using them like Wired, Sky News, and eBay which gave us a lot of confidence that this was a good robust solution to use and to help others with
    Incentivized
    Read full review
    Outbrain
    Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
    Incentivized
    Read full review
    Return on Investment
    Cloudinary
    • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
    Incentivized
    Read full review
    Outbrain
    • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
    Incentivized
    Read full review
    ScreenShots