CM Mobile Marketing Cloud vs. Leanplum

CM Mobile Marketing Cloud

CM Mobile Marketing Cloud

0 Reviews and Ratings

Leanplum

Leanplum

11 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
CM Mobile Marketing Cloud	Score 0.0 out of 10	N/A	An omnichannel mobile marketing platform for businesses that want to start conversations with people, not profiles. It is a customer engagement solution that includes mobile messaging channels like Email, SMS, and WhatsApp. Mobile Marketing Cloud provides customer experiences that help to increase engagement, drive conversions, and build loyalty.	N/A
Leanplum	Score 3.0 out of 10	N/A	Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.	N/A

Pricing

CM Mobile Marketing Cloud

Leanplum

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
CM Mobile Marketing Cloud	Leanplum
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	CM Mobile Marketing Cloud	Leanplum
Considered Both Products	CM Mobile Marketing Cloud No answer on this topic	Leanplum Manjeet Singh Senior Manager - Engineering Chose Leanplum We evaluated Firebase for A/B experimentation but the kind of options provided by Leanplum were immense. Too many options for customization, defining user segments, variables, etc. Funnels and segment analysis on the tool Incentivized Helpful? Alec Dibble Founder Chose Leanplum I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the … Incentivized Helpful? Becky Jewell Laughton Director of Customer Happiness Chose Leanplum We saw other companies in our vertical having success with Leanplum for mobile delivery - since our app is mobile first it made sense. We do have campaigns running in other platforms like Intercom, and we keep both softwares operating in tandem. Intercom addresses our needs for … Incentivized Helpful? BORGET Sebastien Co-Founder and Chief Operations Officer Chose Leanplum We used other solutions like DeltaDNA, Flurry, etc., but Leanplum has been our preference overall, as it combines an all in one suite of marketing tools for in-game promotions. Incentivized Helpful? Matthew Guimond Sr. Quality Assurance Analyst Chose Leanplum I was not a part of making the decision to use Leanplum over its competitors. Incentivized Helpful?

Best Alternatives
	CM Mobile Marketing Cloud	Leanplum
Small Businesses	OneSignal Score 8.0 out of 10	OneSignal Score 8.0 out of 10
Medium-sized Companies	Flurry Analytics (discontinued) Score 9.0 out of 10	Flurry Analytics (discontinued) Score 9.0 out of 10
Enterprises	Flurry Analytics (discontinued) Score 9.0 out of 10	Flurry Analytics (discontinued) Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	CM Mobile Marketing Cloud	Leanplum
Likelihood to Recommend	- (0 ratings)	8.0 (0 ratings)

User Testimonials
	CM Mobile Marketing Cloud	Leanplum
Likelihood to Recommend	No answers on this topic	Leanplum has been exciting for us to use. It's given us visibility into how our campaigns work, and most importantly, it's built with mobile apps and mobile delivery in mind. If you have a lot of content (blogs/emails) that needs to get delivered, and discrete customer segments, it's a good choice Incentivized Becky Jewell Laughton Director of Customer Happiness Read full review
Pros	No answers on this topic	The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum. Targeting specific users and being able to tailor a message just for them. No need to send out a message to all users if the message does not apply to all users. The meta data tracking of Leanplum is also very powerful for determining how and where to target the correct users for your upcoming applications or features. Incentivized Matthew Guimond Sr. Quality Assurance Analyst Read full review
Cons	No answers on this topic	Variable sync issues on client Client integration seems easy but it's not very intuitive Multiple issues on iOS integration and SDK issues Cost is quite high Incentivized Manjeet Singh Senior Manager - Engineering Read full review
Alternatives Considered	No answers on this topic	I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the client's previous push notification service provider. Incentivized Alec Dibble Founder Read full review
Return on Investment	No answers on this topic	Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/ Incentivized BORGET Sebastien Co-Founder and Chief Operations Officer Read full review
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