Cognism vs. MadKudu

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.4 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
MadKudu
Score 8.8 out of 10
N/A
MadKudu is an AI Sales Copilot that helps sellers book more meetings. By automating the research of internal data and external signals, MadKudu removes the tedious work of prospecting.N/A
Pricing
CognismMadKudu
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CognismMadKudu
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismMadKudu
Features
CognismMadKudu
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
8.5
4 Ratings
10% above category average
MadKudu
-
Ratings
Advanced search8.84 Ratings00 Ratings
Identification of new leads8.04 Ratings00 Ratings
List quality8.24 Ratings00 Ratings
List upload/download9.34 Ratings00 Ratings
Ideal customer targeting8.04 Ratings00 Ratings
Load time/data access9.04 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
7.8
4 Ratings
1% above category average
MadKudu
-
Ratings
Contact information8.04 Ratings00 Ratings
Company information7.74 Ratings00 Ratings
Industry information7.84 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
8.4
4 Ratings
12% above category average
MadKudu
-
Ratings
Lead qualification process7.74 Ratings00 Ratings
Smart lists and recommendations7.74 Ratings00 Ratings
Salesforce integration9.73 Ratings00 Ratings
Company/business profiles8.04 Ratings00 Ratings
Alerts and reminders9.33 Ratings00 Ratings
Data hygiene8.33 Ratings00 Ratings
Automatic data refresh7.74 Ratings00 Ratings
Tags7.74 Ratings00 Ratings
Filters and segmentation9.34 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
9.5
2 Ratings
24% above category average
MadKudu
-
Ratings
Sales email templates10.02 Ratings00 Ratings
Append emails to records9.02 Ratings00 Ratings
Best Alternatives
CognismMadKudu
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TechTarget Priority Engine
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Score 10.0 out of 10
Clay
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Score 9.3 out of 10
Enterprises
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Conversica
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Score 4.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognismMadKudu
Likelihood to Recommend
9.5
(6 ratings)
9.0
(4 ratings)
Usability
8.8
(4 ratings)
9.0
(2 ratings)
User Testimonials
CognismMadKudu
Likelihood to Recommend
Cognism
Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
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HG Insights
MadKudu has seamless integration capabilities and automations.
Effectiveness of the software in sales and leads tracking.
Software simplicity and flexibility.
Availability of brilliant customer support services.
MadKudu has a clean user interface and easy to use features.
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Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
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HG Insights
  • Software accuracy in lead scoring and nurturing.
  • Easy integration of the software into our various lead models and multi data sources.
  • Availability of amazing customer success team.
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Cons
Cognism
  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal
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HG Insights
  • The product is very expensive and not affordable to small organisations and start-ups.
  • MadKudu supports only one language which is English. This limits its usability.
  • The software has limited customization.
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Usability
Cognism
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
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HG Insights
Ability of the software in fully automating time consuming processes and ensuring lesser time of doing tedious tasks. Madkudu has considerably quality customer support services providers that ensure seamless product implementation by offering real-time support services.
The software has well elaborated tutorials that enhance its usability to beginners.
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Alternatives Considered
Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
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HG Insights
No answers on this topic
Return on Investment
Cognism
  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools
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HG Insights
  • Use of the software in our organisation has increased customer engagement and enhanced lead generation.
  • The product has helped in streamlining our sales and market workflows.
  • Introduction of MadKudu in our organisation has ensured comprehensive tracking of website visitors and sales pipelines management.
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ScreenShots